david peacock
David Peacock

A well-regarded thought leader in the tourism industry, David joined forces with Simpleview in 2020 to lead the Future Tourism Group. David brings extensive experience in the industry, including almost a decade as the CEO of Regional Tourism Organization Four (RTO4), where he worked with key industry partners to develop programs, initiatives, and methodologies to drive the tourism industry forward. 

To learn more about the Future Tourism Group, read the press release

A look back at the Future of Tourism: March 2020

As we power forward, a look in the rearview is warranted. As the French say, “plus ça change, plus c'est la même chose!” The more it changes, the more it’s the same thing. Two years ago now, in March 2020, the travel industry was hit by a crisis the likes of which we have never seen before. In…

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Good tourism balances people, profit, and planet

Over the course of the pandemic, three burgeoning latencies in the tourism industry were exposed and accelerated. In brief, engagement, equity, and sustainability catapulted from theoretical ideas that were just beginning to take hold, to mainstream necessities that would shape this industry for…

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