Did you miss the Summit 2022 session, “How DMOs Help Shape a Destination's Story Through Stakeholder Engagement?” Don’t worry — here’s a throwback. Watch as Scott Beck, president and CEO at Destination Toronto, describes the inspiration and process behind To Go Toronto, a website created with…
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Raleigh, N.C., hosts thousands of events every year — from concerts and a hopping collegiate and professional sports scene to a host of accolade-worthy culinary and cultural festivities. Visit Raleigh, the destination marketing organization (DMO), was no stranger to proposals and bids. But when its…
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Over the last three years on the Future of Tourism, we’ve talked a lot about destination development, stakeholder engagement, and the regenerative power of tourism when it's done well. But as my friend Petra Stušek, president at ECM and CEO of Ljubljana Tourism, likes to say — as of today, August…
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In Google, Mobile, Technology Testing how responsive sites render on multiple devices can be time consuming and problematic but a recent discovery by the Simpleview team is a real game changer, both for us and our clients! When we develop sites to 7 or more responsive break points, our clients often…
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Not to be too up “font ”… but we're just your “type!” Did our flirty pun get your attention? Good. Now, let’s talk about design. There’s no hiding it: design is powerful. For destination marketing organizations (DMOs), a website is the representation of the destination — a bad website design is like…
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Terri Roberts, program manager at 2Synergize, a Simpleview consulting company, conducts extensive buyer insight interviews with planners to understand their needs when kicking off the research process for picking a destination. To help your destination make the shortlist, tune in to watch the…
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In the ongoing quest for authenticity, travelers seek destinations that stand out. Natural landscapes, unique experiences, and an area’s vibe play big parts in that — as does the strength of a destination’s locally owned businesses. The city of Kirkland, Washington, recently concluded a pilot…
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Innovators & Influencers — a destination marketing organization (DMO) deserving of a spotlight and applause. This special edition of Innovators & Influencers features Visit Salt Lake and its inaugural SALT Awards that happened on June 16, 2022. Service Accomplishment Leadership Tenacity These…
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You have probably heard that Google’s Universal Analytics will be retiring in June 2023, but what does that mean for our DMOs (Destination Marketing Organisations)? This blog will take a deeper look at what you need to know about the transition from Universal Analytics to Google Analytics 4 (GA4)…
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The most successful sales professionals use every available tool to garner lead prospects and research competitors. The enhanced MINT+ is one resource for meetings and event salespeople at destination marketing organizations (DMOs). Our recent webinar, “10 Impressive Ways Your Sales Peers Maximize…
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