World Book Day is always a treat. But — as any Jane Austen fan will tell you — this year’s celebrations are extra special. That’s because 2025 marks the 250th anniversary of the birth of a woman who would go on to become one of the most famous English-language novelists of all time. If that thought…
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Simpleview EMEA Summit is setting sail to Bristol for 2024, with an event that is sure to be the highlight of the destination calendar. With a focus on the hottest trend of the year — screen tourism — Bristol will become the canvas for a Summit spectacle, reminiscent of the dazzling lights of LaLa…
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Last week, I was lucky enough to go to the Simpleview Summit in Houston, Texas, a huge annual event that’s attended by Simpleview clients from across the US. There were almost 1,000 delegates present and — for each and every one — Summit offered a unique opportunity to network with industry…
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In Google, Mobile, Technology Testing how responsive sites render on multiple devices can be time consuming and problematic but a recent discovery by the Simpleview team is a real game changer, both for us and our clients! When we develop sites to 7 or more responsive break points, our clients often…
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You have probably heard that Google’s Universal Analytics will be retiring in June 2023, but what does that mean for our DMOs (Destination Marketing Organisations)? This blog will take a deeper look at what you need to know about the transition from Universal Analytics to Google Analytics 4 (GA4)…
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Simpleview has signed up to the Ecologi carbon-offsetting programme in order to reduce our carbon footprint and do our bit to protect the planet. The programme complements Simpleview’s existing efforts to become more sustainable and environmentally friendly: The majority of training is delivered…
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The Workation is one of the latest trends to hit the travel industry following years of working from home. The workation is basically all about taking a break from your usual place of work and combining it with some leisure, or as HR Technologist would describe it: "A workation is a vacation that…
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Simpleview has added a new ‘time to read’ field on blogs and news articles to help our DMOs (Destination Management Organisations) to boost engagement with their target markets. Research findings suggest adding an estimated reading time helps to reassure readers that they won’t have to commit too…
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Having just emerged from the Covid pandemic, the global tourism sector is now facing the consequences of the war in Ukraine. Obviously the human toll of the war and the humanitarian crisis is paramount but we cannot ignore the threat that the conflict has created for the tourism sector. For Europe…
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According to the World Travel and Tourism Council, the LGBTQ+ segment accounts for 10% of tourists worldwide and approximately 16% of total travel spending, equating to more than $195 billion a year. LGBTQ+ tourists are thought to be more adventurous, like new experiences, travel more and spend…
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