Raleigh, N.C., hosts thousands of events every year — from concerts and a hopping collegiate and professional sports scene to a host of accolade-worthy culinary and cultural festivities. Visit Raleigh, the destination marketing organization (DMO), was no stranger to proposals and bids. But when its process became outdated and time-consuming, the DMO knew it needed a shiny new proposal strategy to optimize its booming meetings and events business.
Enter SendSites.
This cloud-based product gave the team at Visit Raleigh the ability to create online, interactive, device responsive, and trackable proposals, which was a game-changer in understanding a planner’s interaction through linked content tracking.
Visit Raleigh now utilizes SendSites for a realm of bidding tasks, including:
- Multiple types of group proposals
- Site itineraries
- Destination overview pages
- Virtual tours
“SendSites is an ideal online platform for bid proposals because it can be tailored and customized along with providing a visually appealing format that is easy to navigate. And being able to track engagement in real-time is a big benefit.” — Vimal Vyas, vice president of data, security, and digital innovation, Visit Raleigh