The ability of destination marketing organizations (DMOs) to effectively compete and grow can be enhanced by creating opportunities for in-depth dialogues with and feedback from key meeting marketers and event professionals who have comprehensive knowledge and understanding regarding industry…
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Chief operations officer, vice president of customer success, vice president of professional services, and president of Eventsforce among new roles at Simpleview Tucson, AZ — Simpleview, the leading provider of CRM, CMS, and marketing solutions for destinations worldwide, has announced an expansion…
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Read time 3 min — This past April at our Simpleview Summit, the first one in three years we’ve been able to hold in-person, I kept asking our clients the same question: what is your destination doing to recover? It was inspiring to finally get to spend time in person with so many brilliant tourism…
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I had the honor to attend the annual IMPACT Sustainability Travel & Tourism summit last month in Victoria, British Columbia. Listening to some of the best minds in the business articulate the challenges we face over the next decade, it struck me just how very many things we need to do well and get…
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Read time 1 min — Have you checked out the Insights Hub recently? For DMOs, their agencies, and their stakeholders, it's all about the trends and what they prove about the success of the destination. The Insights Hub gives DMOs meaningful data and comparisons to share with their stakeholders and…
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After much planning and consideration, the team at Experience Grand Rapids was ready to build its dream website with a clear vision for what it wanted: Not just a mobile-friendly design, but a mobile-first design To showcase photography and site content To deliver a better user experience The…
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Historic, hip, and happening — Mobile, Alabama, has a vibrant 300-year history with stories to tell and long-standing traditions celebrated regularly. Although representing a city steeped in history, Visit Mobile, the destination marketing organization (DMO), is all about the modern values of…
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Read time 8 min — Augmented reality. Virtual reality. The metaverse. Trying to keep track of all the ways that destinations have to think about traveler experiences in the future is … well, it’s a little bit much, isn’t it? For a large portion of the traveling population, the only type of…
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Simpleview, in conjunction with Karen Bolinger Consulting, conducted a global survey of the current digital landscape, finding the visitor economy is not keeping pace with other industries and is fueled by low digital literacy within organizations and stakeholders. The in-depth discussions, surveys…
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Read time 3 min — The results are in from the first-ever Future of Tourism survey that Simpleview conducted in March 2022, and it's clear that while most destination marketing organizations (DMOs) focus first on the leisure traveler, in an ideal world, the focus would broaden. The Simpleview team…
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