After much planning and consideration, the team at Experience Grand Rapids was ready to build its dream website with a clear vision for what it wanted:
- Not just a mobile-friendly design, but a mobile-first design
- To showcase photography and site content
- To deliver a better user experience
The Michigan city combines the cultural diversions of a cosmopolitan city with the spectacular recreation of an outdoor paradise, offering a great time to locals and visitors alike. The destination marketing organization (DMO) aims for its website visitors to “Dream Grand And Go.”
When it came to their dream website, the desire was to streamline everything to get the right content in front of visitors, make it the best user experience possible, and design with accessibility in mind. Working with Simpleview, the DMO achieved precisely that.
“I could have anybody design a website, but for the Simpleview team to have that backend informational knowledge and understanding how everything pulls together and being able to trust that it will work is crucial,” said Andrea Robyns, marketing technology director, Experience Grand Rapids. “I could trust what they were showing me and know it was going to work.”
Among the results reported since the redesign:
- Newsletter sign-ups + over 300%
- Listing referrals + 64%
- Event referrals + 38%
