Posts by Lela Scott MacNeil

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Lela Scott MacNeil

Lela is part of the Digital Marketing team here at Simpleview. She helps our DMO clients maximize the effectiveness of their digital PPC advertising, often as part of a comprehensive digital marketing strategy for amplifying, optimizing, and measuring content. Lela graduated Magna Cum Laude from the University of Arizona with a Master of Fine Arts. She studied Screenwriting and Political Science at New York University, and is a published fiction author.

For more information about strategy and development for your Web projects, e-mail us at info@simpleviewinc.com or call our offices at (520) 575-1151.

6 tips for your DMO post-pandemic digital marketing toolkit

By Lela Scott MacNeil on Jun. 23, 2022

Read time 3 min — This past April at our Simpleview Summit, the first one in three years we’ve been able to hold in-person, I kept asking our clients the same question: what is your destination doing to recover? It was inspiring to finally get to spend time in person with so many brilliant tourism…

Visit Raleigh Sees 145% Increase in Paid Traffic With CARES Act Funding

By Lela Scott MacNeil on May. 25, 2021

In 2020, many destinations around the world saw record-low website traffic numbers. Raleigh, North Carolina, was one such destination. After COVID-19 hit North America, Visi t Raleigh’s April 2020 paid traffic was down 55.6% and their organic sessions were down 46.6% when compared to April 2019. The…

How to Use Traveler Personas to Supercharge Your PPC Ads

By Lela Scott MacNeil on Aug. 23, 2018

I used to work in the Gowanus neighborhood of Brooklyn, down the street from a store that advertised itself as a Superhero Supply Company. Along with capes and bottled superpowers like flight and invisibility, they sold secret identities. There was Andrew Larson, a high school sophomore from La…