Visit Mobile uses Destination Dashboards to dish out data and win well-deserved grants

Historic, hip, and happening — Mobile, Alabama, has a vibrant 300-year history with stories to tell and long-standing traditions celebrated regularly. Although representing a city steeped in history, Visit Mobile, the destination marketing organization (DMO), is all about the modern values of efficiency and embracing the power of data-driven decisions.

Visit Mobile mastered the art of building trust with its community through data transparency with help from Simpleview’s Destination Dashboards.

A peek at what Visit Mobile’s Destination Dashboards look like:

44 current dashboards
Two separate private audience board report dashboards
Real-time KPI goal trackers
Performance dashboards for every vendor

In addition to winning grants, other YOY data results include:

Partner listing referrals up 45%
JackRabbit/Book › Direct referrals up 129%
Event referrals up 44%
Blog pageviews up 233%
Newsletter subscriptions up 44%
Definite bookings up 38%

At any given moment our stakeholders have our real-time data in one click, and that’s a very attractive measure. We were rewarded because we can stand behind our work and reliably show the data, thanks to Destination Dashboards.

Author

Kasey Pooley

Author

Kasey Pooley

With a knack for witty language and eye-catching copy, Kasey fits right into the marketing department as the communication & social media specialist. She researches, writes, and edits engaging content about destination marketing organizations, creating compelling press releases, case studies, articles, and more. She is also Simpleview's social media guru — responsible for content creation, design, and posting on all social media platforms.