Historic, hip, and happening — Mobile, Alabama, has a vibrant 300-year history with stories to tell and long-standing traditions celebrated regularly. Although representing a city steeped in history, Visit Mobile, the destination marketing organization (DMO), is all about the modern values of efficiency and embracing the power of data-driven decisions.
Visit Mobile mastered the art of building trust with its community through data transparency with help from Simpleview’s Destination Dashboards.
A peek at what Visit Mobile’s Destination Dashboards look like:
- 44 current dashboards
- Two separate private audience board report dashboards
- Real-time KPI goal trackers
- Performance dashboards for every vendor
In addition to winning grants, other YOY data results include:
- Partner listing referrals up 45%
- JackRabbit/Book › Direct referrals up 129%
- Event referrals up 44%
- Blog pageviews up 233%
- Newsletter subscriptions up 44%
- Definite bookings up 38%