Read time 8 min — Augmented reality. Virtual reality. The metaverse. Trying to keep track of all the ways that destinations have to think about traveler experiences in the future is … well, it’s a little bit much, isn’t it? For a large portion of the traveling population, the only type of…
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Simpleview, in conjunction with Karen Bolinger Consulting, conducted a global survey of the current digital landscape, finding the visitor economy is not keeping pace with other industries and is fueled by low digital literacy within organizations and stakeholders. The in-depth discussions, surveys…
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Read time 3 min — The results are in from the first-ever Future of Tourism survey that Simpleview conducted in March 2022, and it's clear that while most destination marketing organizations (DMOs) focus first on the leisure traveler, in an ideal world, the focus would broaden. The Simpleview team…
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As we power forward, a look in the rearview is warranted. As the French say, “plus ça change, plus c'est la même chose!” The more it changes, the more it’s the same thing. Two years ago now, in March 2020, the travel industry was hit by a crisis the likes of which we have never seen before. In…
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Simpleview has signed up to the Ecologi carbon-offsetting programme in order to reduce our carbon footprint and do our bit to protect the planet. The programme complements Simpleview’s existing efforts to become more sustainable and environmentally friendly: The majority of training is delivered…
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As managing director of 2Synergize, LLC, a Simpleview consulting company, Christine “Shimo” Shimasaki helps Destination Marketing Organizations (DMOs) and Convention and Visitor Bureaus (CVBs) create competitive advantages in the meetings market. In this video, Shimo speaks to the importance of…
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Read time 1 min — In the first five months of 2022, Simpleview launched 31 shiny new websites — including 18 redesigns for current clients and 13 sites for new clients that Simpleview recently welcomed into the CMS family. Let’s pop some bubbly for a toast while we show off a few dazzling websites…
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