Since joining Simpleview in 2020 as a senior advisor to the Future Tourism Group, David Peacock has hosted a podcast exploring some of the industry’s most pressing issues in candid conversations with industry leaders. Placemaking. Sustainable tourism. Immersive virtual reality. The metaverse…
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Goin’ to the chapel and we're gonna get married ... but where? Many of us hesitate when we receive a “Save the Date” to a destination wedding, but we may want to embrace the opportunity to pack our bags and take a vacation. According to Future Market Insights, the more affordable travel options…
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Innovators & Influencers — a destination marketing organization (DMO) deserving of a spotlight and applause. This special edition of Innovators & Influencers features Visit South Bend Mishawaka. The DMO’s mission includes positioning the destination to increase both the number of visitors and…
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When Discover The Palm Beaches sought to keep meetings and events happening in the early months of the pandemic and position itself as a preferred destination for the recovery, one realization guided its efforts: the customer journey. The customer journey was now a health and safety journey, it…
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The pandemic has accelerated many things in tourism for destination organizations. Topics that are top of mind for CEOs include: community, relevance, sustainability, regeneration, equity, diversity, and inclusion. The Destinations International advocacy team released its Canadian tourism lexicon…
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Have you ever signed up for an online newsletter or subscription and received a confirmation or welcome email within the first two days? Chances are if you have, you opened it. This article contains seven tips for sending effective automated welcome emails and includes examples from some destination…
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Innovators & Influencers — a destination marketing organization (DMO) deserving of a spotlight and applause. This special edition of Innovators & Influencers features Destination Augusta and the team’s willingness to go above and beyond to help address staffing shortages in their destination. We…
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It’s time to acknowledge that having data insights to share with your partners and stakeholders is absolutely essential in today's environment. In a post-pandemic world of uncertainties, it’s becoming increasingly necessary to be transparent about how your DMO is performing and how you plan to…
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How can destinations mindfully create content with diversity, equity, and inclusion at the forefront of their strategy? For Steven Totten and KJ Philp on the marketing team at Visit Phoenix, content isn’t simply there to increase awareness or prove ROI. Instead, the team intentionally uses their…
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Bermuda invites visitors to "jump right in'' to all that is happening on the beautiful subtropical island. With so much to do and see, the Bermuda Tourism Authority (BTA), digitally housed at GoToBermuda.com, needed a new email marketing approach to keep its destination fresh, desirable, and…
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