How can destinations mindfully create content with diversity, equity, and inclusion at the forefront of their strategy? For Steven Totten and KJ Philp on the marketing team at Visit Phoenix, content isn’t simply there to increase awareness or prove ROI. Instead, the team intentionally uses their…
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Bermuda invites visitors to "jump right in'' to all that is happening on the beautiful subtropical island. With so much to do and see, the Bermuda Tourism Authority (BTA), digitally housed at GoToBermuda.com, needed a new email marketing approach to keep its destination fresh, desirable, and…
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When a traveler books a trip, what exactly do they have in mind? They may expect to indulge in local flavors, take in the beautiful scenery, or rest up and rejuvenate. Whatever their motive is for picking a destination, there is one thing all potential visitors are craving, whether they know it or…
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Bienvenidos. Puerto Rico is a sun-kissed island small in size but big in heart. Known for its coffee culture, tropical rainforest, vibrant music, vibrant birds, and … well, vibrant everything — when Puerto Rico is nearby, you can feel it in your soul. Discover Puerto Rico is a newer destination…
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We often ask whether one person can really make a difference — for the environment, for climate change, and for the community. My answer unequivocally is yes. There are many great examples, but today I want to talk about one young man from Kampala, Uganda, who inspires me. When it comes to…
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Batter up! It's time to promote a local sporting event in your destination, but you are unsure where to start. Destination marketing organizations (DMOs) utilize many products and tools to market sporting events to travelers and locals, but just how should your destination use these products to hit…
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2021 was a good year for Simpleview client destination management organization (DMO) websites when it came to organic growth. Starting in March 2021, organic search sessions picked up and consistently outpaced both 2020 and 2019 for the rest of the year. As the following infographic makes clear…
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