Marketing Automation Done Right: How Bermuda Tourism Authority built high-performing email campaigns

Bermuda invites visitors to "jump right in'' to all that is happening on the beautiful subtropical island. With so much to do and see, the Bermuda Tourism Authority (BTA), digitally housed at GoToBermuda.com, needed a new email marketing approach to keep its destination fresh, desirable, and top-of-mind amongst tourists.

The move to Simpleview’s Marketing Automation Managed Services allowed the team to become more independent, helped them clean up and improve their data, and aligned them with industry best practices — resulting in strong email performance and reporting metrics, without adding staff.

BTA’s use of Marketing Automation Managed Services has paid off:

A 27.55% starting bounce rate has been reduced to 1.4%
Opt-out rates have been cut in half
Delivery rates went from 72.44% to 98+%

“If a client is looking for an easy program, more control over their email activity and a supportive team that works to deliver what you need — we highly recommend managed services,” said the team at The Bermuda Tourism Authority.

Author

Kasey Pooley

Author

Kasey Pooley

With her degree in English with an Emphasis in Professional Writing, Kasey fits right into Simpleview's Marketing Department as the Communication Specialist. She researches, writes, and edits engaging content about destination marketing organizations (DMOs) and creates press releases, case studies, and articles that focus on the Tourism & Marketing pillar and the Layover Live podcast. She is also the social media guru, responsible for content creation, design, and posting on all social media platforms.