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Marketing automation done right: how Bermuda Tourism Authority built high-performing email campaigns
![Bermuda](https://assets.simpleviewinc.com/simpleview/image/upload/c_fill,f_jpg,h_427,q_65,w_640/v1/clients/simpleview/bermuda_449dbab4-ce36-4289-a751-303dd2fec005.jpg)
![Staff- Kasey Pooley- Aug 2021](https://assets.simpleviewinc.com/simpleview/image/upload/c_fill,f_jpg,g_face,h_100,q_75,w_100/v1/clients/simpleview/Kasey_Pooley_Headshot_08_2021_086c11a4-7004-45fd-bdcd-9c31942366ea.jpg)
Author
Kasey Pooley
With a knack for witty language and eye-catching copy, Kasey researches, writes, and edits engaging content about destination marketing organizations — creating compelling press releases, case studies, articles, and more. She is also Simpleview's social media guru, responsible for content creation, design, and posting on all social media platforms.