Case Study: Small Tests Yield Big Results

SITUATION Visit Alexandria knows that their website is the most important point of contact between their organization and potential visitors. While they are certainly proud of the nearly 2 million visits to VisitAlexandriaVA.com annually, the quality of that traffic is just as important. They…

Read More

Case Study: Testing Leads to Increased E-Newsletter Signups

SITUATION After launching a new website and URL in August 2015, the Pocono Mountains Convention and Visitors Bureau (CVB) wanted to increase their e-newsletter database. With a new change in direction, they wanted to have a "clean" database and sought strategic ways to increase their subscription…

Read More

Case Study: Visit Alexandria Tests Web Engagement Strategies

SITUATION Visit Alexandria knows that their website is the most important point of contact between their organization and potential visitors. While they are certainly proud of the nearly 2 million visits to VisitAlexandriaVA.com annually, the quality of that traffic is just as important. They want…

Read More

Case Study: Pocono Mountains

SITUATION After launching a new website and URL in August 2015, the Pocono Mountains Convention and Visitors Bureau (CVB) wanted to increase their e-newsletter database. With a new change in direction, they wanted to have a "clean" database and sought strategic ways to increase their subscription…

Read More

Case Study: Pittsburgh Tests Conversion Rates

SITUATION VisitPITTSBURGH runs a paid search promotional campaign each year as part of their Pittsburgh is Kidsburgh vacation package. The Kidsburgh campaign mainly focuses on surrounding drive markets to help push ticket sales and hotel stays for local area attractions and hoteliers. As part of…

Read More

2016 Skift & Lovie Awards

VisitNorway.com, newly launched January 2016 on Simpleview CMS, has been named one of The 25 Best Tourism Websites in the World in 2016 by Skift, the largest industry intelligence platform providing media, insights, and marketing to key sectors of travel. Skift uncovers and defines global travel…

Read More

Websites in Review: August 2016

Visit Norfolk Simpleview worked with Visit Norfolk to redesign a more competitive website. They wanted a hip, urban, waterfront city feel and relevant content right up front. Sunset-on-the-water colors make the VisitNorfolk logo come to life and carry the waterfront feel throughout the site. A slider…

Read More

Websites in Review: July 2016

Howard County Howard County, Maryland, voted Best Place to Live in September 2016 by Money Magazine, redesigned their website with Simpleview in August. Howard County Tourism hired a photographer to provide a plethora of new and beautiful photos for the site, and we created a custom highlights layout…

Read More