“Without data, you’re just another person with an opinion.” — William Edwards Deming The main objective of a sales data analyst is to help develop strategies that improve sales productivity for the organization. Several sales leaders in our DMO community were curious about how this role is…
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If you had a superpower, what would it be? Invisibility? Flying? If your destination marketing organization (DMO) could talk, chances are it would say, “Mindreading!” As a destination marketer, it might feel like you are constantly wishing you could read minds. Would you make different choices for…
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Some things deserve the occasional not-so-humble brag. Like the mission to the moon, winning a Nobel Peace Prize, or holding the Guinness World Record for eating the most hot dogs — sometimes bragging is well earned. We think Simpleview CRM is also worth bragging about, and 600+ destination…
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Unlike leisure travelers, meetings and events planners come to destination management organization (DMO) websites with one mission in mind — to discover if this destination is the right destination for their particular meeting or event. You want to make it easy for them to say, “Yes, it is.” Terri…
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Since debuting in 2020, FuturePace has become a powerful tool for destination marketing organizations (DMOs) seeking to improve their pace reporting and make better-informed decisions based on accurate forecasting data. With FuturePace, DMOs can identify and address problems before they arise…
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Grand Rapids, Michigan, was named one of the Midwest’s best convention cities for 2022 and one of America’s top 25 convention cities by MeetingSource — so it’s no surprise that Experience Grand Rapids puts a high value on making sure event planners have a personalized experience that meets their…
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Simple. Streamlined. Swift. One of the biggest benefits of using a Simpleview partner product is the integration points between products. Not only do these integrations streamline workflows but they are major time savers as well. That is certainly the case when it comes to the SendSites and…
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In this video, Christine “Shimo” Shimasaki discusses the Simpleview Sales Quarterly report’s spotlight on the health of the sales pipeline. Using the timeliest data pulled from CRM data of 215 DMOs, there are insights to be had and a story to be told about how the event and sales cycles compared to…
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With its game-changing enhancements, MINT+ has made fantastic strides to help you identify the best new meetings for your destination. The 140+ meetings destinations subscribing to MINT+ agree there is strength in numbers. Take a look:…
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It’s been an excellent year for destination marketing organizations (DMOs) that are subscribers to the Meetings Information Network (MINT+) database, which helps destinations prospect intelligently by using both historical data and information on future bookings. Over 140 destinations are now…
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