Date: November 18 Time: 3 p.m. ET | 12 p.m. PT Navigating the meetings market is a balancing act — leaving many DMOs teetering between which opportunities deserve attention and how demand will shift from month-to-month. That’s why our Data & Insights team invites you to join them for an early look…
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Familiarization (FAM) trips give travel professionals a chance to experience a destination firsthand, creating the type of inspiration that turns into bookings. On this episode of the Layover Live podcast, we chat with Amanda Davis, UK and Europe trade director at Brand USA, to explore how…
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We’ve completely redesigned the Meeting Profile in MINT+, and we’re excited to share it with you. For destination marketing organization (DMO) sales teams, the Meeting Profile is where qualification begins. It's where a sales rep researches a meeting, evaluates the fit, and decides whether an…
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Events are one of the clearest ways for destinations to attract more visitors, engage more partners, and create more impact for their communities. In-person events still deliver what nothing else can; destination marketing organizations (DMOs) report that 28% of revenue would be lost without…
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If you’ve talked with a meeting planner lately, you’ve probably heard a familiar theme: “I just used ChatGPT to find that.” Artificial intelligence (AI) is now baked into the early stages of how planners work; whether they’re shortlisting destinations, drafting an agenda, or gathering local info…
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Meetings and events are changing. Our commitment to destination data is not. The Simpleview Sales Quarterly (SSQ) 2025 Year-End Review offers a comprehensive look at where the meetings industry stands and where it's going next. The insights that destination marketing organization (DMO) sales leaders…
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Join us for an exclusive webinar where we unpack the findings from the Simpleview Sales Quarterly (SSQ) 2025 year-end review. As the industry's leading report for destination marketing organization (DMO) sales leaders, the SSQ provides a comprehensive look at performance benchmarks using aggregate…
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Join the experts from 2Synergize, a Granicus consulting company, to explore the narrative behind the numbers from the latest edition of the Simpleview Sales Quarterly report. Watch as they dig deep into the aggregated data of more than 200 DMOs to deliver clear and actionable takeaways that help you…
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In times of political unrest, economic instability, or unexpected disruptions, uncertainty becomes the only certainty. For destination marketing organizations (DMOs), these moments are not just challenges — they're opportunities to lead their markets through recovery. As the leader of citywide…
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As destination marketing organization (DMO) sales professionals, you are the bridge between meeting planners and the unparalleled offerings of your destination. Recent insights from the 2024 Future Partners State of the Meetings Industry survey and the Cvent 2025 Planner Sourcing report shed light…
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