As managing director of 2Synergize, LLC, a Simpleview consulting company, Christine “Shimo” Shimasaki helps Destination Marketing Organizations (DMOs) and Convention and Visitor Bureaus (CVBs) create competitive advantages in the meetings market. Known throughout the industry as a thought leader…
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Group planners, rejoice, it’s time to bid adieu to RSVP! Late in 2021, we released our Eventsforce and CRM integration for single attendee booking. Since then, we’ve worked to set up group booking registration. If you read our previous post, “CRM + Eventsforce: name a better duo, we’ll wait,” then…
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When Discover The Palm Beaches sought to keep meetings and events happening in the early months of the pandemic and position itself as a preferred destination for the recovery, one realization guided its efforts: the customer journey. The customer journey was now a health and safety journey, it…
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Batter up! It's time to promote a local sporting event in your destination, but you are unsure where to start. Destination marketing organizations (DMOs) utilize many products and tools to market sporting events to travelers and locals, but just how should your destination use these products to hit…
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In the famed children’s book by P.D. Eastman, Are You My Mother?, a baby bird is born while his mother is out of the nest and sets off on a frustrating exploration of trial and error, asking a variety of unfamiliar animals without success (kitten, hen, dog, cow) if they are his mother. You need…
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In 2021, the meetings and events industry continued to see the impact of the pandemic. To highlight the impact, we have aggregated the data from over 200 Simpleview CRM clients to illustrate year-over-year trends. In reviewing 2021 meeting data and comparing it with previous years, we sought to…
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If you’re currently living in a world of open tabs, spreadsheets, highlighters, and more, it might be helpful to know that you’re not alone. Simpleview offers a myriad of meeting planner tools that you can use to make your to-do list less daunting and your events more purposeful. Going forward…
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Unlike leisure travelers, meetings and events planners come to destination management organization (DMO) websites with one mission in mind — to discover if this destination is the right destination for their particular meeting or event. You want to make it easy for them to say, “Yes, it is.” Here…
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Event planners, rejoice! The CRM + Eventsforce packs a punch for event planners. Gone are the days of manual entry, data duplication, tedious email follow-ups, and not being able to customize attendee packages. The NEW Eventsforce and CRM integration makes event management easier, and this article…
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Simpleview is pleased to announce a strategic alignment and long-term partnership with the International Congress and Convention Association (ICCA). This multifaceted strategic technology partnership results from a year-long process of discovery, exploration, and collaboration, with input from…
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