How Destination Marketers Can Plan for 2021

COVID-19 has had an immense impact on the tourism industry. We’ve had to continually adapt to changes in budgets, travel behaviors, stakeholder needs and much more. The first week of this year has already shown to be unpredictable and volatile, but as destination marketers look to the remainder of…

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Pivoting Paid Media Strategies

Throughout the pandemic, we have showcased dozens of DMOs who have been creatively reaching their audiences across search, content marketing, social media, email and paid media. Social media and search are both effective and efficient paid media channels to reach target audiences. One DMO that has…

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Engaging your Audiences with Personalized Content

Personalized content is a powerful tool that can help you address the needs of different geographic regions by serving them relevant, personalized messaging and content. By engaging the visitor based on their location, you can serve the right message at the right time, which can complement and…

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