Privacy changes from Google and Apple are prompting changes for how destination marketing organizations (DMOs) use data and create digital marketing campaigns. What’s clear is that data will be the lifeblood of digital marketing and advertising in the future. Jason Swick, vice president of…
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A colleague of mine, Tracy LeGault, once told me never to trust cookies that I couldn’t eat. I chuckled and laughed it off at the time, but today it seems she may have been on to something. For as long as I can remember, we’ve been using cookies to understand consumer behavior better, track…
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When it comes to navigating the uncharted territory of destination marketing amid the COVID-19 pandemic, there’s no doubt that knowledge is power. Both leisure and business travel have seen dramatic impacts, and as the landscape shifts, we are working with hundreds of destinations around the world…
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“‘Quo Fata Ferunt.’ Whither the Fates Carry Us. It’s not just Bermuda’s motto, it’s a declaration of our island’s perseverance. We will get through this, and when the time is right, Bermuda looks forward to welcoming you to our shores again.” That was part of the message that Bermuda Tourism…
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When it comes to a safe reopening of local business on the road to recovery, collaboration is key. With the health and safety of customers being the number one priority, travel professionals are already teaming up with medical professionals and public safety specialists to develop guidelines for…
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When it comes to “what’s next?” there is obviously no clear single answer. The path forward for destination marketers — and all marketers for that matter — is paved with uncertainty. That being said, what is certain is that no matter what happens, we can expect a fundamental shift in consumer…
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While SEO has become a key piece of every digital marketer’s strategy over the years, conversion rate optimization (CRO), is a lesser-utilized strategy — but a powerful one indeed. Part of the reason that CRO is less commonly used is because it can be complex to implement. It requires collecting…
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As COVID-19 restrictions begin to relax at different rates across the world, we are seeing a wave of varying degrees of travel interest returning as well. For most of these regions, this is falling in line with changes in restrictions, which has resulted in areas like the southeast and western…
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As we approach Memorial Day weekend, some travelers are beginning to grow more eager to take advantage of lifted restrictions and step out into the world a bit. Travel intent indicators like this are promising for destination marketers, but we also understand that travel will return in waves around…
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When it comes to learning about frontier heritage, you can always trust a guy in a cowboy hat and a bolo tie. That’s why when the National Cowboy & Western Heritage Museum had to close their doors, they decided it was time to hand over the reins to the one essential person whose job it was to hang…
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