Hopeful But Cautious: Re-imagining Travel After COVID-19

We’re starting to see some indicators that people are beginning to research travel a bit more—with a shift in destination marketing organization (DMO) traffic bouncing back 16 percent week over week. So this week on The Layover Live, we decided to chat with Justin Bresler, VP of marketing and…

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How the Travel Industry Can Use Data to Drive Strategy

As destinations worldwide refine their strategy in light of the ongoing pandemic, Simpleview recently shared a new data resource to examine traffic trends, informed by website traffic data from over 200 DMO websites. On this week’s Layover Live, I spoke with our director of digital strategy, Aaron…

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How Experience Columbus Pivoted Their Focus

As the old adage goes, necessity is the mother of invention. With travel brought largely to a stop across the globe, DMOs are quickly pivoting to find meaningful, appropriate ways to engage their audiences, and deliver value to their local partners—all while working remotely with rapidly changing…

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Creativity During a Crisis

It’s a question that no destination marketing organization might ever imagine they’d be faced with: how do you inspire people to visit someday while also urging them to stay home for now? And yet, DMOs across the world have risen to the challenge. We agree with what Rosie Spinks of Skift recently…

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Marketing In Times of Uncertainty

This week on the Layover Live, we’re talking about how destination marketing organizations can navigate the uncharted waters of marketing during the COVID-19 public health crisis. While many unknowns remain, so do the tried-and-true tenets of marketing, principles that will serve as a guiding…

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