Destination marketing organizations (DMOs) are undergoing a transformation from promotion-focused agencies to true stewards of place. Gone are the days of simply handing out visitor's guides; the destination marketing of today is data-driven and steeped in pride of place. As this shift unfolds…
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There’s no such thing as too much information for destination sales teams and since the launch of Simpleview’s Insights Hub, destination marketing organizations (DMOs) have had access to unique insights and trends to help plan, pivot, and make important decisions. This type of data is critical when…
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Chances are you’ve seen plenty of blogs and videos on what to expect from Google Analytics 4 (GA4), but more than likely you now want to learn how to use GA4. If so, consider this blog your best friend. Here are some hot topic questions it will cover: What is GA4? What do the new metrics mean and…
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The new edition of the sought-after report features the Southwest region (Arizona, New Mexico, Texas, and Oklahoma) as an added benchmark for DMOs TUCSON, AZ — Simpleview is pleased to release the Q3 edition of the Simpleview Sales Quarterly report. This report examines aggregated Simpleview CRM…
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“Without data, you’re just another person with an opinion.” — William Edwards Deming The main objective of a sales data analyst is to help develop strategies that improve sales productivity for the organization. Several sales leaders in our DMO community were curious about how this role is…
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The future of data can be found in Simpleview’s recently launched business intelligence suite and data warehouse. Simpleview Data Engine, announced in April at Simpleview Summit 2023, is designed to provide destination marketing organizations (DMOs) with highly reliable, user-friendly, and…
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Lexington, Kentucky, boasts a new convention center, along with 12 convention hotels located within a convenient 15-minute drive from the airport and downtown. Moreover, with its rich heritage in horse racing, bourbon production, and bluegrass music, Lexington has an undeniable charm that sets it…
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Each year, Simpleview issues a State of SEO report for destination marketers that analyzes search traffic trends. Our most recent report reveals that while destination marketing organizations (DMOs) saw significant gains in organic search when people began traveling again after most COVID-19…
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The Simpleview team took the pulse of destination marketing organizations (DMOs) to better understand who, what, and how they will evolve over the next few years. More than 100 DMOs responded to the questionnaire, and initial results were shared at Simpleview’s annual Summit in April. In this…
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Terri Roberts, program manager at 2Synergize, a Simpleview consulting company, conducts extensive buyer insight interviews with planners to understand their needs when kicking off the research process for picking a destination. To help your destination make the shortlist, tune in to watch the…
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