Experience Columbus, the destination marketing organization (DMO) for Columbus, Ohio, was seeking innovative ways to boost engagement and maximize the value of its Bandwango platform, which offers passes that generate leads and drive revenue.
With help from Simpleview Digital Services, Experience Columbus transitioned to a more analytical approach. As a result, the DMO saw an astounding 1,500% increase in interactions with its Bandwango widget — signaling a dramatic rise in user engagement.
"One great thing about Simpleview is that they are focused on tourism, specifically DMOs, so they have great background experience,” said Erin George, marketing specialist for Experience Columbus. “When we decided to invest in Simpleview Digital Services, not only was the team already familiar with us because we use a suite of other Simpleview products, but they also have experience with our competitors and could help identify opportunities we may have been missing."
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