A guide to guest blogging

We’ve all been there. Clambering over the blogging roadblocks: finding relevant content, writer’s block, writing about something we can’t quite relate to, NOT ENOUGH TIME. That’s where (cue hero music) guest bloggers can come to the rescue! Opening up your writing bench to include your community…

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How Tourism Saskatoon Improved Conversion Rates By 40%

As a DMO, your website is primarily designed to provide information on your destination to both residents and visitors. However, another important function of your website is to drive conversions, whether that be to newsletter signups, visitor guide downloads, hotel referrals, or something else. But…

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Google Analytics 4: What is it & Next Steps

In a recent Layover Live, it was announced that Google introduced its new analytics platform for websites, Google Analytics 4 (GA4). The change earmarks Google’s evolving focus to user-based reporting and performance measurement, with the main goal of providing insights and predictions on the…

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