Manitowoc, Wisconsin, had a hefty task at hand — establishing a fairly new destination marketing organization (DMO). Visit Manitowoc was emerging as a DMO and the small team wanted to help reimagine the community and its online presence. A unique, eye-catching website was needed to set Visit…
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In our last post, we gave destination marketing organizations (DMOs) tips and tricks for putting together an engaging welcome campaign for consumer subscribers. We also discussed the importance of providing them with the tools they need to learn more about a destination, make their experience…
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Destination marketers live in a different world now than they did just a few years ago. Artificial Intelligence (AI), digital privacy, new platforms, and more technology revolutions have fundamentally changed the way we market. Today we have more competition — and more complexity — than ever, which…
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Writing compelling articles for a blog on your destination marketing organization’s (DMO) website can sometimes feel like an uphill battle — especially when you're staring at a blank screen with no idea where to begin. As always, we’re here to help. Our downloadable guide, "Beat the Writer’s-Block…
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Destination marketers have been pushed into a new era of digital engagement. Today, we see a surge in streaming and on-demand television, increased reliance on smartphones for research, and more frequent connections via social media. Destination marketing organizations (DMOs) must adapt swiftly to…
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Adopting artificial intelligence (AI) in a destination marketing organization (DMO) can save teams time, effort, and bandwidth — yet gaining buy-in from cautious executive teams requires a strategic approach. It's crucial to understand and address their concerns while taking steps to demystify AI…
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As social media continues to revolutionize the way we connect and communicate online, destination marketing organizations (DMOs) are liking, commenting, and posting like never before to enhance their marketing strategies, entice travelers, and promote their destinations. With new trends constantly…
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Bandwidth. Staffing shortages. Other priorities. We hear you loud and clear. Destination marketing organizations (DMOs) of all sizes often approach their public relations (PR) efforts with similar mindsets: who has the time? PR can be a tricky task on your endless to-do list. Crafting the right…
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Before coming to Simpleview, I worked at industrial companies that used general-purpose customer relationship management (CRM) software. I’ve managed the implementation and system administration of the system and have first-hand experience with the joys of migrating from Microsoft Excel or one CRM…
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Visit Oakland, in its launch of its inaugural annual “Oakland Style” five-day series of events, faced the typical challenge of selling tickets and generating buzz for a first-time event. Featuring culinary experiences, cultural conversations, art walks, fashion shows, musical performances, vintage…
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