What's Your Web Traffic Recovery Strategy?

The world of digital marketing is always fast-paced. With the global event of the COVID-19 outbreak, it feels like that pace of change has only been accelerated. By now, destinations have adjusted their short-term strategies to the new landscape, and it’s time to start planning recovery campaigns if…

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How the Travel Industry Can Use Data to Drive Strategy

As destinations worldwide refine their strategy in light of the ongoing pandemic, Simpleview recently shared a new data resource to examine traffic trends, informed by website traffic data from over 200 DMO websites. On this week’s Layover Live, I spoke with our director of digital strategy, Aaron…

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How to Up Your Email Game During WFH

These days, most of us have a lot more free time on our hands. (I know I do!) If you’re an #emailgeek like me and you’re having trouble disconnecting from your work during this period of work from home, I’m here to help. I figured I’d put together a list of some of my favorite email resources to…

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Shifting Your Content Marketing in Response to COVID-19

As a destination marketer, the last few weeks have likely been tumultuous and unpredictable. You may have had to overhaul your entire social media content calendar, or work quickly to build and publish new landing pages for your website. Perhaps you’ve even launched a new campaign (one that you…

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State of DMO Search Series | Changing Website Domains

A domain is to a website what a street address is to a business. That is, it's not the thing itself, but it tells you where to find it -- and maybe even a little bit about what to expect inside. And, just as a business moving to a new location is a complicated process that can cause disruptions…

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