Engaging with your Audience through Email Marketing

Last week on The Layover Live, we focused on the importance of sharing informational and engaging content through social media marketing. This week, our focus was email marketing, as email should also play an important role in your content strategy. Over the course of COVID-19, we’ve shared the…

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How to Provide Value to Meeting and Event Planners

The impact of COVID-19 has been felt by all business segments, and the meetings industry has certainly been one of the hardest hit. Our Insights Hub, which includes our clients’ group business data, shows that there are 18.3 million fewer room nights on the books compared to this time last year. As…

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How Traverse City Upped their Hotel Referral Game

With miles of hiking trails to explore, and a nice stretch of sand for sunset strolls within easy reach, Traverse City makes for the perfect summertime destination for those seeking a laid-back visit only the Midwest can offer. As Traverse City Tourism set out to entice more travelers to experience…

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Visit Irving Takes a Data-Driven Approach to Content Creation

As a destination marketing organization, your website is your most important tool. It’s how people find you online, and it’s often the first impression that potential visitors will have of your destination. That said, you can have the most state-of-the-art website filled with beautiful imagery and…

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