Google Analytics 4: What is it & Next Steps

In a recent Layover Live, it was announced that Google introduced its new analytics platform for websites, Google Analytics 4 (GA4). The change earmarks Google’s evolving focus to user-based reporting and performance measurement, with the main goal of providing insights and predictions on the…

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Engaging with your Audience through Email Marketing

Last week on The Layover Live, we focused on the importance of sharing informational and engaging content through social media marketing. This week, our focus was email marketing, as email should also play an important role in your content strategy. Over the course of COVID-19, we’ve shared the…

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How to Provide Value to Meeting and Event Planners

The impact of COVID-19 has been felt by all business segments, and the meetings industry has certainly been one of the hardest hit. Our Insights Hub, which includes our clients’ group business data, shows that there are 18.3 million fewer room nights on the books compared to this time last year. As…

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