In an increasingly competitive tourism landscape, VisitLEX, the destination marketing organization (DMO) for Lexington, Kentucky, recognized the need to adopt a more data-driven approach to its passport program. As the DMO sought to enhance its effectiveness in engaging with visitors, it turned to…
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“All for one and one for all,” a phrase that has been around for a long time, but how do we fit it into accessibility and travel? Making diversity, equity, and inclusion (DEI) a priority is more than just adding a few voices to your board and posting on social media for inclusive holidays…
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Craft brew trails? Never heard of them. Mural tours? What are those? Just kidding, exploring craft breweries and appreciating local murals have become popular activities for travelers, and destination marketing organizations (DMOs) have done an excellent job creating trails and tours that highlight…
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