A destination website is a work in progress. No matter how great it is, things can usually be done to make it better. Continuous improvement is part of Simpleview’s culture, so when the team at Visit Mobile let us know they were struggling to justify their investment in Book › Direct in light of…
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As a DMO, your website is primarily designed to provide information on your destination to both residents and visitors. However, another important function of your website is to drive conversions, whether that be to newsletter signups, visitor guide downloads, hotel referrals, or something else. But…
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Personalized content is a powerful tool that can help you address the needs of different geographic regions by serving them relevant, personalized messaging and content. By engaging the visitor based on their location, you can serve the right message at the right time, which can complement and…
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Conversion Rate Optimization, or CRO, is the process of optimizing your website in order to draw attention to priority pages and drive users to complete a desired action. In doing so, CRO experts will study your site’s user behavior to determine how visitors interact with your website and run…
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A young city steeped in Native American and Western culture, openness, and an enterprising nature, Oklahoma City is the perfect juxtaposition of nostalgia and new growth. The destination offers a plethora of unique activities, from outdoor adventures to history museums and art galleries, and the…
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This is part 4 of a 4 part series on conversion optimization. For part 3 on Testing, go here. To begin the series with part 1 on Targeting, click here. The Results are In! This is Why You Should Be Testing By now you're feeling like a true CRO rockstar. You've clearly identified the actions and…
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Editor's Note: This post was originally published in May 2016 and has been updated for accuracy and comprehensiveness. This is part 3 of a 4 part series on conversion optimization. For part 2 on Analyzing, go here. DID SOMEBODY SAY IT'S TIME TO START TESTING? Every conversion optimization project…
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Editor's Note: This post was originally published in May 2016 and has been updated for accuracy and comprehensiveness. This is part 2 of a 4 part series on conversion optimization. For part 1, go here. Testing Is About Process and Every DMO Should Be Doing It Growing up we are often taught to…
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Editor's Note: This post was originally published in May 2016 and has been updated for accuracy and comprehensiveness. Make the most of your website investment with CRO One of the most crucial metrics that DMOs should monitor is conversions. For destination marketers, this may not always mean a…
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It’s that time of year again, a new year means it’s time for change and time to improve on last year. This year we are shifting focus from personal goals to goals that will enhance the performance of your website. Below are three ways to create and manage content on your website that will help you…
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