Revisiting Failed CRO Tests: Why Did My Test Fail?

Whether you’re new to A/B testing or you’re a seasoned marketer who has run hundreds of tests over the years, the one CRO-related experience that everyone can relate to is a failed A/B test. It’s the nature of the game, with marketers normally winning only one out of three tests. While A/B testing…

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Experience Columbus Increases Conversions with Simpleview CRO

SITUATION After working with Simpleview to create a multi-award-winning website, experiencecolumbus.com (which won a Platinum Marcom Award and made Skift’s Best Website list in 2016), the Greater Columbus Convention & Visitors Bureau decided to truly focus in on one of their high-priority goals for…

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Highlights from Last Year's Summit

Did You Know? Last Year's Summit was the LARGEST SUMMIT EVER (so far)! More than 600 destination marketing professionals from across the globe attended the 11th Annual Simpleview Summit in April 2016. Roundtable Sessions demystified CMS widgets, CRM searches, social media strategy, and system updates…

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Our New Year's Resolution…

Hello friends! 2016 was an eventful year! But do I really need to tell you that? So much has happened in the travel marketing space. Google made several changes that made having a solid SEO and paid search strategy more important than ever. We've seen updates to organic search results, the removal of…

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