Engaging your Audiences with Personalized Content

Personalized content is a powerful tool that can help you address the needs of different geographic regions by serving them relevant, personalized messaging and content. By engaging the visitor based on their location, you can serve the right message at the right time, which can complement and…

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How Traverse City Upped their Hotel Referral Game

With miles of hiking trails to explore, and a nice stretch of sand for sunset strolls within easy reach, Traverse City makes for the perfect summertime destination for those seeking a laid-back visit only the Midwest can offer. As Traverse City Tourism set out to entice more travelers to experience…

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3 New Year Resolutions for Your Website

It’s that time of year again, a new year means it’s time for change and time to improve on last year. This year we are shifting focus from personal goals to goals that will enhance the performance of your website. Below are three ways to create and manage content on your website that will help you…

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No One Scrolls to the Bottom

It's something we hear time and time again. "No one scrolls to the bottom of the site, so why are we putting X there?" But this is one of the biggest misconceptions we have about user behavior. It's been ingrained in us that "above the fold" is all that matters, it's the most important space on a…

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3 Simple Steps to Kaizen Your Website

Kaizen is the practice of continuous improvement. Its philosophy can be applied to practically anything - life, work, and even your website. We're all guilty of it, we launch our beautiful new website and think the job is done. Leads start pouring in... but how many leads are you not getting…

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