A destination website is a work in progress. No matter how great it is, things can usually be done to make it better. Continuous improvement is part of Simpleview’s culture, so when the team at Visit Mobile let us know they were struggling to justify their investment in Book › Direct in light of…
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Whether it’s finding the right event venue or making sure the family vacation includes fun activities for everyone, the most successful destination management organization (DMO) websites make sure those activities are readily available and targeted to each user’s needs. This is achieved by…
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With its 24 miles of golden beaches and more than 300 days of sunshine, Greater Fort Lauderdale is a fantastic destination to visit for any reason. That's reflected in sunny.org’s colorful and appealing website, full of great content for travelers. The DMO team wanted to make sure that the content…
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As a DMO, your website is primarily designed to provide information on your destination to both residents and visitors. However, another important function of your website is to drive conversions, whether that be to newsletter signups, visitor guide downloads, hotel referrals, or something else. But…
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Visitor anxiety is one of the leading sources of friction and decreased website conversions. Anxiety can be caused by a number of things, from overwhelming menu options, poor navigation, or even just a bad website design. Naturally, identifying and decreasing visitor anxiety on your website will…
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Personalized content is a powerful tool that can help you address the needs of different geographic regions by serving them relevant, personalized messaging and content. By engaging the visitor based on their location, you can serve the right message at the right time, which can complement and…
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Earlier this year, the team at Outer Banks Visitors Bureau was looking for a way to increase awareness and engagement for sub-pages of the Things To Do section of their website. They were primarily utilizing a horizontal sub navigation below the header of the page to drive visitors to the things to…
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Conversion Rate Optimization, or CRO, is the process of optimizing your website in order to draw attention to priority pages and drive users to complete a desired action. In doing so, CRO experts will study your site’s user behavior to determine how visitors interact with your website and run…
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A young city steeped in Native American and Western culture, openness, and an enterprising nature, Oklahoma City is the perfect juxtaposition of nostalgia and new growth. The destination offers a plethora of unique activities, from outdoor adventures to history museums and art galleries, and the…
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With miles of hiking trails to explore, and a nice stretch of sand for sunset strolls within easy reach, Traverse City makes for the perfect summertime destination for those seeking a laid-back visit only the Midwest can offer. As Traverse City Tourism set out to entice more travelers to experience…
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