Visitor anxiety is one of the leading sources of friction and decreased website conversions. Anxiety can be caused by a number of things, from overwhelming menu options, poor navigation, or even just a bad website design. Naturally, identifying and decreasing visitor anxiety on your website will…
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Personalized content is a powerful tool that can help you address the needs of different geographic regions by serving them relevant, personalized messaging and content. By engaging the visitor based on their location, you can serve the right message at the right time, which can complement and…
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Earlier this year, the team at Outer Banks Visitors Bureau was looking for a way to increase awareness and engagement for sub-pages of the Things To Do section of their website. They were primarily utilizing a horizontal sub navigation below the header of the page to drive visitors to the things to…
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Conversion Rate Optimization, or CRO, is the process of optimizing your website in order to draw attention to priority pages and drive users to complete a desired action. In doing so, CRO experts will study your site’s user behavior to determine how visitors interact with your website and run…
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A young city steeped in Native American and Western culture, openness, and an enterprising nature, Oklahoma City is the perfect juxtaposition of nostalgia and new growth. The destination offers a plethora of unique activities, from outdoor adventures to history museums and art galleries, and the…
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With miles of hiking trails to explore, and a nice stretch of sand for sunset strolls within easy reach, Traverse City makes for the perfect summertime destination for those seeking a laid-back visit only the Midwest can offer. As Traverse City Tourism set out to entice more travelers to experience…
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There is no doubt we’re in uncertain times. But as destination marketers, how we act now and prepare for the future will set us apart when this turns around. Continuing to optimize now means you don’t have to fight for your spot back into search engine rankings in the future. Similar to the stock…
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It’s that time of year again, a new year means it’s time for change and time to improve on last year. This year we are shifting focus from personal goals to goals that will enhance the performance of your website. Below are three ways to create and manage content on your website that will help you…
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It's something we hear time and time again. "No one scrolls to the bottom of the site, so why are we putting X there?" But this is one of the biggest misconceptions we have about user behavior. It's been ingrained in us that "above the fold" is all that matters, it's the most important space on a…
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Kaizen is the practice of continuous improvement. Its philosophy can be applied to practically anything - life, work, and even your website. We're all guilty of it, we launch our beautiful new website and think the job is done. Leads start pouring in... but how many leads are you not getting…
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