Selling meetings and events has never been a one-team effort. It requires close coordination between destination marketing organizations (DMOs) and the venues that ultimately host the business. Yet, in practice, those teams often work in different systems, each essential, but not always in sync…
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If you’re in destination marketing, you’ve likely received emails warning of digital accessibility compliance concerns on your website. These messages often sound urgent and alarming, but they point to something important: your website is the digital front door to your destination, and every…
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Overview Visit Tampa Bay partnered with Granicus (Simpleview) and Satisfi Labs to create a unified digital experience for visitors and locals alike. The integration of the artificial intelligence (AI) chatbot and customer relationship management (CRM) system enabled Visit Tampa Bay to become a…
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Experience Columbus, the destination marketing organization (DMO) for Columbus, Ohio, was seeking innovative ways to boost engagement and maximize the value of its Bandwango platform, which offers passes that generate leads and drive revenue. With help from Simpleview Digital Services, Experience…
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Behind the historic faces of Rapid City, South Dakota, lies a city of family-friendly adventures and foodie flare. Visit Rapid City, the official destination marketing organization (DMO), expanded its originally downtown-focused Restaurant Week into a citywide event to boost tourism during the…
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The destination marketing organization (DMO) website for the Delaware Tourism Office, also known as Visit Delaware, hadn't been updated in many years. The goals of Visit Delaware’s website redesign were to: Adopt a fresh, eye-catching new design Improve user experience and online presence Increase…
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Sonoma County Tourism wants people to know that Sonoma County, California, is so much more than just a premier Wine Country destination. The destination stewardship organization (DSO) seeks to introduce each and every one of its visitors to a combination of unique, immersive activities and…
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Gatlinburg, Tennessee, offers a perfect blend of natural beauty, outdoor adventure, and Southern hospitality — perfectly suited for travelers looking for big adventures in the great outdoors. Like most convention and visitors bureaus (CVBs), Gatlinburg Convention & Visitors Bureau (also known as…
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Every destination marketing website should make digital accessibility a priority. Not only is it the right thing to do, but it can also help them reach the 1.3 billion people globally living with a disability. However, there’s another reason that many destination marketing organizations (DMOs)…
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As the warmer months approach, travelers everywhere are starting to plan their summer getaways. For most of these eager travelers, and thanks to the many digital conveniences available at the tap of a fingertip, planning and booking adventures has never been easier — from flights to accommodations…
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