A guide to guest blogging

We’ve all been there. Clambering over the blogging roadblocks: finding relevant content, writer’s block, writing about something we can’t quite relate to, NOT ENOUGH TIME. That’s where (cue hero music) guest bloggers can come to the rescue! Opening up your writing bench to include your community…

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How Destinations Are Utilizing TikTok to Capture New Audiences

It’s no secret that TikTok has quickly become the latest viral trend in social media marketing, with more than one billion active users worldwide. We recently shared an article about why TikTok may be the future of destination marketing, and today, we want to share some examples of destinations that…

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Is TikTok the Future of Destination Marketing?

Over the past few years, social media has become a key channel for destinations to market to younger audiences. In fact, a study by Amp Agency found that 84% of millennials and 73% of non-millennials are likely or very likely to plan a trip based on someone else’s vacation photos or social media…

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Experience Rochester Gets An App Campaign

The Simpleview team recently completed a three-month app promotion campaign from October to December 2019 to promote the newly launched “When in Rochester, MN” app. Consistently rated as one of the best cities to live in the United States, Rochester, Minnesota is an excellent place to visit. To…

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Engaging with your Audience through Email Marketing

Last week on The Layover Live, we focused on the importance of sharing informational and engaging content through social media marketing. This week, our focus was email marketing, as email should also play an important role in your content strategy. Over the course of COVID-19, we’ve shared the…

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