Is TikTok the Future of Destination Marketing?

Over the past few years, social media has become a key channel for destinations to market to younger audiences. In fact, a study by Amp Agency found that 84% of millennials and 73% of non-millennials are likely or very likely to plan a trip based on someone else’s vacation photos or social media…

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Experience Rochester Gets An App Campaign

The Simpleview team recently completed a three-month app promotion campaign from October to December 2019 to promote the newly launched “When in Rochester, MN” app. Consistently rated as one of the best cities to live in the United States, Rochester, Minnesota is an excellent place to visit. To…

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Engaging with your Audience through Email Marketing

Last week on The Layover Live, we focused on the importance of sharing informational and engaging content through social media marketing. This week, our focus was email marketing, as email should also play an important role in your content strategy. Over the course of COVID-19, we’ve shared the…

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Visit Irving Takes a Data-Driven Approach to Content Creation

As a destination marketing organization, your website is your most important tool. It’s how people find you online, and it’s often the first impression that potential visitors will have of your destination. That said, you can have the most state-of-the-art website filled with beautiful imagery and…

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