This one goes out to all the creative minds in the room. Those who see marketing trends changing and don’t know how to jump in. Those who have more content than they know what to do with. Does that sound like you? Odds are you’ve heard of CrowdRiff, aka the visual storytelling solution for…
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When thinking about data and the customers’ journey, it can be quite cumbersome to wrap your head around all the do’s and don’ts. Let’s break subscription management for destination marketing organizations (DMOs) down into easy-to-chew bite-size pieces to understand what it means and why it’s…
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Each year, Simpleview issues a State of SEO report for destination marketers that analyzes search traffic trends. Our most recent report reveals that while destination marketing organizations (DMOs) saw significant gains in organic search when people began traveling again after most COVID-19…
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Read time 3 min — This past April at our Simpleview Summit, the first one in three years we’ve been able to hold in-person, I kept asking our clients the same question: what is your destination doing to recover? It was inspiring to finally get to spend time in person with so many brilliant tourism…
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Read time 1 min — Have you checked out the Insights Hub recently? For DMOs, their agencies, and their stakeholders, it's all about the trends and what they prove about the success of the destination. The Insights Hub gives DMOs meaningful data and comparisons to share with their stakeholders and…
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Marketing in the travel industry can seem like the best job in the world — we are storytellers of great experiences, luxurious accommodations, and delectable food. But as with any industry, the opportunities and channels to share our stories can become standard, even stale. So let’s celebrate the…
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As a blended family with five teenagers in the house, I have a front-row seat of how Gen Z’ers talk, shop, and consume media. But it wasn’t until the stay-at-home orders took effect and we were all forced to spend 24-hours a day together that I really took note of everyone’s use of TikTok, and I…
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Maybe it's time... If your destination marketing organization (DMO) thought or hoped that TikTok was just a fad and didn’t need to be part of your social media content strategy, it’s time to admit: TikTok is more than just a fad. Half of Americans between the ages of 18-29 are on the platform, which…
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Let your heart be light... In our ongoing effort to showcase destination marketing organizations (DMOs) that are using TikTok as part of their social media strategy, we're bringing you a sample of some fun client TikToks. Great uses of the platform for the holidays include: Celebrating community…
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With so many competing social media platforms, many destination management organizations (DMOs) have chosen to bypass marketing their destinations on TikTok and instead stick to more familiar platforms like Facebook, LinkedIn, and Instagram. Other DMOs see immense value and potential in TikTok, and…
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