With Simpleview headquartered in the dry Arizona desert, much of our staff can confidently say that summer is still lingering. You might not be out and about exploring your destination, but you can embrace the heat in a different way. Avoid those high temps by staying inside and reading up on hot…
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Coming up with new and creative ways to outline what to do in destinations across the globe has maximized testing, communication, and collaboration now more than ever. Introducing the latest Google buzzword: Performance Max. Performance Max is a one-stop-shop for paid media, allowing artificial…
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Looking for some inspiration to shake things up and get people talking about your destination? Start with these five destination marketing organization (DMO) marketing campaigns. From famous faces to psychic horse whisperers, these innovative campaigns have captured the attention of millions. Let’s…
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You’ll have “heart eyes” for these destinations after just one visit to their new Simpleview CMS website. Catch glimmering waves, rustic adventures, and nights on the town, all displayed uniquely through creative design — matching their destination marketing organization’s (DMO’s) identity to its…
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Each year, the Southeast Tourism Society (STS) hosts Marketing College, a week-long curriculum that teaches marketing techniques from all facets of the tourism industry. Simpleview awarded scholarships to two professionals from client destination marketing organizations (DMOs) for the June event…
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Blogs, articles, news, reports … Whatever a destination marketing organization (DMO) chooses to call pieces of written content on its website, there’s a common theme present: all of us want to populate our sites with content that is timely, engaging, and has an appealing presentation that draws in…
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The term “microsite” has been buzzing around and for most people (myself included) who are learning as we go, the term sounds unfamiliar, daunting, and, well, complicated. I’m here to save you some time, energy, and stress by simplifying the whole concept and outlining ways you can implement them…
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I’m sure you’ve heard that Google released an update to its guide to Google Search ranking systems; Search Engine Optimization (SEO) experts are buzzing about page experience elements being removed from the list of ranking systems and how that might affect current strategies used to optimize…
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In this ever-changing world, it can be challenging for local businesses to maintain their online presence and put their best foot forward. Incorrect or outdated information can mislead locals and visitors, leaving a negative impression on individual businesses and the overall destination experience…
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The power of social media stretches beyond organic posts. It’s time to combine what you know about advertising and effective targeting and bring your destination marketing organization (DMO) along as we elevate your next paid social strategy into something that will drive results. See how to do it…
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