If you’ve talked with a meeting planner lately, you’ve probably heard a familiar theme: “I just used ChatGPT to find that.” Artificial intelligence (AI) is now baked into the early stages of how planners work; whether they’re shortlisting destinations, drafting an agenda, or gathering local info…
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Overview Visit Frederick, the destination marketing organization (DMO) for Frederick County, Maryland, invested in a fully integrated technology stack from Granicus (Simpleview) to transform its operations from every angle. The team took a holistic approach to its travel tech and now leverages a…
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When done well, search engine optimization (SEO) drives traffic, clicks, and conversions, helping you expand your brand and authority online. However, all that effort could go to waste if your destination marketing organization (DMO) falls into common pitfalls. Bad SEO will push your website into…
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Simpleview’s search engine optimization (SEO) services offer a robust suite of tools and strategies — from content creation to in-depth strategy, testing, and optimization — all designed to maximize conversions on key pages. We know your destination marketing organization’s (DMO) to-do list is long…
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Visit Stillwater, the destination marketing organization (DMO) for Stillwater, Oklahoma, has a big win under its belt: the prestigious “Tourism Organization of the Year” award from the Oklahoma Travel and Tourism Association — and no one is cheering them on quite as loudly as Simpleview. Each year…
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Travel and tourism are a balancing act — and destination marketing organizations (DMOs) need the right tools to feel steady, stable, and strategic. DMOs are responsible for balancing tight budgets, limited team capacity, and the pressure to deliver impactful marketing campaigns that reach travelers…
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Experience Columbus, the destination marketing organization (DMO) for Columbus, Ohio, was seeking innovative ways to boost engagement and maximize the value of its Bandwango platform, which offers passes that generate leads and drive revenue. With help from Simpleview Digital Services, Experience…
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From coastal charm to urban escapes, this quarter’s destination website launches are as diverse as the places they represent. These new sites showcase more than just beautiful design; they are built with purpose. From seamless Simpleview CRM integrations and interactive event calendars to custom…
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Join us for an exclusive behind-the-scenes look at Visit Atlantic City’s successful campaign that boosts awareness and bookings for sporting events — and learn how you can apply the same strategy to your marketing efforts. Discover how a mix of digital marketing, targeted messaging, and data-driven…
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Simpleview’s creative services team had another busy year of designing digital excellence for destination marketing organizations (DMOs) — perfectly fitting their respective brands and marketing goals. Check out these DMOs entering the new year with stunning website designs, seamless integrations…
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