Introducing the Momentus Elite add-on for CRM: Discover confidence from leads to bookings

Selling meetings and events has never been a one-team effort. It requires close coordination between destination marketing organizations (DMOs) and the venues that ultimately host the business. Yet, in practice, those teams often work in different systems, each essential, but not always in sync.

DMOs rely on Simpleview CRM to manage relationships, track opportunities, and report on meetings and events performance. Venues, meanwhile, manage inquiries, availability, and confirmed bookings in Momentus Elite. When those systems don’t reflect the same reality, even well-coordinated teams can lose time, confidence, and clarity.

The Momentus Elite add-on for Simpleview CRM was built to solve this challenge. It helps DMOs and venues stay aligned as business moves from first inquiry through booked event and final revenue, without changing how either team works.

This launch marks another step in the Simpleview, now part of Granicus, evolution to better connect the entire destination ecosystem — bringing clarity where it matters most.
 

The challenge: When pipeline and bookings drift apart

Meetings and events rarely move in straight lines. As opportunities progress, small disconnects between sales activity and booking reality can quickly become major obstacles.

Common challenges include:

• Opportunities in the CRM appear close to booking while venue availability is still being evaluated.
• Dates, space, or event details change, but updates don’t reach everyone involved.
• Sales teams spend time chasing status updates instead of advancing new business.

Over time, these gaps lead to uncertainty about what is actually booked, less confidence in pipeline forecasts, and more manual work for both destination and venue teams.
 

Why a Momentus Elite connection matters

Momentus Elite is a venue booking and event management platform trusted to manage space, inquiries, and confirmed events. It represents the operational reality of what venues can host, when they can host it, and what has officially been booked.

The Momentus Elite add-on for Simpleview CRM connects that booking activity with meetings and events sales activity in CRM. The result is shared visibility into real booking outcomes as business progresses from lead to booked event and final revenue.

The add-on provides a shared view without replacing the tools either organization already relies on. Built specifically for meetings and events teams spanning destinations and venues, the focus is on alignment at the moments that matter most.
 

What this means for DMOs

With greater visibility into confirmed bookings, DMOs gain clearer insight into what actually converts, not just what appears likely to convert. Pipeline and revenue reporting become more accurate, reducing uncertainty when sharing updates with leadership, boards, and community stakeholders.

Just as important, teams spend less time on manual follow-ups with venue partners. Instead of chasing updates or reconciling discrepancies, destination sales professionals can focus on building relationships and winning new business — with greater confidence in the data behind them.

In short, DMOs benefit from:

• Clearer visibility into what is actually booked.
• More accurate pipeline and revenue reporting.
• Fewer manual updates and follow-ups.
• Greater confidence when reporting performance and results.
   

What this means for venues

For venues, the Momentus Elite add-on preserves what matters most: operational control.

Momentus Elite remains the system of record for availability, booking decisions, and event management; the CRM add-on simply makes coordination with destination partners smoother and more transparent.

With DMOs better informed, venues experience less back-and-forth around status updates, dates, and documentation. Expectations are clearer, surprises are reduced, and collaboration feels more seamless as events move forward.

Venues benefit from:

• Booking decisions and event management staying firmly with the venue.
• DMOs staying informed without disrupting venue workflows.
• Less repetitive communication around changes and status.

The Momentus Elite add-on doesn’t ask DMOs or venues to adopt new workflows or replace the systems they trust. Instead, it connects those systems where alignment matters most. When interest becomes inquiry, inquiry becomes booked space, and bookings translate into real revenue.

This is shared visibility without compromise: two organizations, two systems of record, and one consistent view of progress.