Posts by Elyse Langer | Simpleview Blog

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Elyse Langer

Elyse joined Granicus Destinations in 2026 as a Product Marketing Manager supporting the Destination CRM, eLearning, and data products. She listens closely to destination teams, helping them use their technology to support the work they do. A lifelong interest in travel and tourism recently led Elyse to complete her goal of visiting all 50 states, and she keeps her creative spark alive as a vocalist in a local rock choir.

Introducing MeetingMatch: Smarter meeting prioritization built for your destination

By Elyse Langer on Sep. 02, 2026

MINT+ brings the entire meetings market into one place for destination marketing organizations (DMOs) and their sales teams — meaning more than 173,000 organizations and 331,000 meeting histories contributed by more than 150 destinations is at your fingertips. The opportunity is all there, and the…

Laptop displaying the Mint meeting management dashboard on a desk beside a glass candle holder.

Redesigned with your destination in mind: The new and improved Meeting Profile in MINT+

By Elyse Langer on Aug. 26, 2026

We’ve completely redesigned the Meeting Profile in MINT+, and we’re excited to share it with you. For destination marketing organization (DMO) sales teams, the Meeting Profile is where qualification begins. It's where a sales rep researches a meeting, evaluates the fit, and decides whether an…

Event attendee receives a badge at a conference check-in desk, with registration staff and attendees in a bright venue lobby.

Five built-for-destinations details: What's new in Eventsforce and why it matters

By Elyse Langer on Aug. 12, 2026

Events are one of the clearest ways for destinations to attract more visitors, engage more partners, and create more impact for their communities. In-person events still deliver what nothing else can; destination marketing organizations (DMOs) report that 28% of revenue would be lost without…

Introducing the Momentus Elite add-on for CRM: Discover confidence from leads to bookings

By Elyse Langer on Apr. 28, 2026

Selling meetings and events has never been a one-team effort. It requires close coordination between destination marketing organizations (DMOs) and the venues that ultimately host the business. Yet, in practice, those teams often work in different systems, each essential, but not always in sync…

A person using a laptop with data dashboards, charts, and reports displayed on screen, representing CRM data analysis and ongoing data hygiene routines.

Spring into routine! 6 habits every DMO needs for clean, high‑performing CRM data

By Elyse Langer on Apr. 23, 2026

Customer relationship management (CRM) systems have become foundational infrastructure for destination marketing organizations (DMO). They support partner relations, services, marketing, sports, community engagement, and stakeholder reporting — to name a few. When CRM data is clean and reliable, it…

A broom sweeping through streams of digital data and binary code, illustrating the process of cleaning and improving data quality.

Data integrity = DMO advantage: Spring clean your dusty data for dazzling results

By Elyse Langer on Apr. 14, 2026

For destination marketing organizations (DMOs), data is the engine behind strategy, alignment, and impact. When the information fueling those decisions is out of sync across systems, it slows teams down and weakens confidence. Fragmented numbers turn routine reporting into detective work, and…

Simpleview CRM is visible on an iPad at a conference table

Spring has sprung! Here’s a 12-step to-do list for DMOs with a cluttered CRM

By Elyse Langer on Mar. 31, 2026

Spring cleaning isn’t just for closets and kitchen cabinets — it’s also the perfect time to refresh your customer relationship management (CRM) platform. For destination marketing organizations (DMOs), a seasonal CRM clean‑up pays off all year long by improving reporting accuracy, strengthening…