Partner‑submitted data like business listings, offers, and events forms the foundation of a destination marketing organization’s (DMO) visitor experience. It powers the website, populates trip planners, feeds print guides, and supports marketing and sales teams. When this data is accurate, visitors…
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Selling meetings and events has never been a one-team effort. It requires close coordination between destination marketing organizations (DMOs) and the venues that ultimately host the business. Yet, in practice, those teams often work in different systems, each essential, but not always in sync…
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Customer relationship management (CRM) systems have become foundational infrastructure for destination marketing organizations (DMO). They support partner relations, services, marketing, sports, community engagement, and stakeholder reporting — to name a few. When CRM data is clean and reliable, it…
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For destination marketing organizations (DMOs), data is the engine behind strategy, alignment, and impact. When the information fueling those decisions is out of sync across systems, it slows teams down and weakens confidence. Fragmented numbers turn routine reporting into detective work, and…
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If it feels like every week brings a new artificial intelligence (AI) tool, a bold claim, or yet another demo promising to “change everything,” you’re not imagining it ... the AI hype cycle is loud and getting louder. Destination marketing organizations…
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Spring cleaning isn’t just for closets and kitchen cabinets — it’s also the perfect time to refresh your customer relationship management (CRM) platform. For destination marketing organizations (DMOs), a seasonal CRM clean‑up pays off all year long by improving reporting accuracy, strengthening…
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Overview Visit Frederick, the destination marketing organization (DMO) for Frederick County, Maryland, invested in a fully integrated technology stack from Granicus (Simpleview) to transform its operations from every angle. The team took a holistic approach to its travel tech and now leverages a…
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Overview Visit Tampa Bay partnered with Granicus (Simpleview) and Satisfi Labs to create a unified digital experience for visitors and locals alike. The integration of the artificial intelligence (AI) chatbot and customer relationship management (CRM) system enabled Visit Tampa Bay to become a…
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This past quarter, destination marketing organizations (DMOs) across North America have unveiled stunning new websites that elevate the visitor experience and empower their partners. From the serene shores of North Myrtle Beach to the rugged beauty of the San Francisco Peninsula, each site showcases…
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From sun-soaked beaches to dynamic cityscapes, destination marketing organizations (DMOs) across the world are enhancing their digital presence to better serve travelers and businesses alike. Powered by Simpleview CMS and supported by accessibility tools like AudioEye, destinations are creating…
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