Spring cleaning isn’t just for closets and kitchen cabinets — it’s also the perfect time to refresh your customer relationship management (CRM) platform. For destination marketing organizations (DMOs), a seasonal CRM clean‑up pays off all year long by improving reporting accuracy, strengthening…
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While a website might have dazzled visitors five years ago, traveler expectations evolve rapidly ... and technology moves even faster. A destination marketing organization (DMO) website that once set the standard might now create friction in the user journey, costing valuable engagement and revenue…
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For destination marketing organizations (DMOs) near and far, one similarity rings true to all: a strong digital presence is key to connecting with travelers and inspiring exploration. This blog highlights five newly launched websites that set the bar for innovation, accessibility, and design. From…
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Aside from enriching Hawaiʻi and its people and attracting visitors who will leave the destination better than when they arrived, Hawaiʻi Visitors & Convention Bureau (HVCB)’s promise is to support its members by providing unique, strategic benefits to help them achieve their goals. However, with…
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There’s no such thing as too much information for destination sales teams and since the launch of Simpleview’s Insights Hub, destination marketing organizations (DMOs) have had access to unique insights and trends to help plan, pivot, and make important decisions. This type of data is critical when…
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Before coming to Simpleview, I worked at industrial companies that used general-purpose customer relationship management (CRM) software. I’ve managed the implementation and system administration of the system and have first-hand experience with the joys of migrating from Microsoft Excel or one CRM…
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Efficiency. Every destination — big and small — is packed with unique assets, distinct personalities, and their own challenges and opportunities. Destination marketing organizations (DMOs) are the same. Budgets, team sizes, and resources all vary. Efficiency is the core strength that allows small…
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Expand your Simpleview CRM horizons and your board of directors (BOD) will thank you — just ask Dave Herrell, the President and CEO of Visit Quad Cities. Herrell is the king of efficiency. Recognizing that all reporting for his destination marketing organization (DMO) is done in Simpleview CRM and…
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From destinations to hoteliers, new websites filled the end of 2023 and more destinations kicked off the new year with the best content management system (CMS) in the travel industry. Over 30 destination marketing organizations (DMOs) across the world launched new or refreshed digital landscapes to…
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These destinations will be on your must-visit list as soon as you see their new Simpleview CMS websites. From destinations with award-winning meetings and events to entire countries, these destination marketing organizations (DMOs) have trusted the best content management system (CMS) with their…
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