Introducing Granicus Destinations: An evolution built for this moment in destination management

Destination organizations are changing. What began as a focus on driving visitation and attracting meetings has expanded into something much bigger. Today, destination organizations are increasingly expected to serve as connectors bringing together visitors, residents, businesses, and community leaders.

That responsibility requires specialized focus, deep industry expertise, and solutions designed for the realities of destinations. Granicus Destinations represents the next evolution of Simpleview, designed to be the partner destination organizations need in this new era.
 

Why evolve now?

Instead of departing from what worked, we’re evolving to reflect how DMOs are changing. Today’s destination leaders are balancing:

• Proving ROI
• Engaging residents
• Meet accessibility and transparency standards
• Navigating public scrutiny
• Align stakeholders
• Delivering long-term community value

The transition to Granicus Destinations reflects this expanded reality; it brings clearer alignment with the role destinations now play within their communities.

Simpleview built trusted relationships and leadership within the destination space. Granicus Destinations formalizes and protects that commitment.

By bringing destination expertise together with the scale, stability, and civic mission of Granicus, we’re uniquely positioned to help destination organizations connect marketing performance with resident engagement, stakeholder alignment, and lasting community trust.
 

What’s staying the same & what’s changing

We know rebrands can raise questions and sometimes concerns. So, let’s be clear.

What stays the same:

• Product roadmap investments remain, with greater focus on accessible innovations.
• Destination-only specialization and expertise
• Simpleview products, services, and insights
• Support, implementation, and services built around long-term industry partnership

In other words: the trust you’ve built with us doesn’t go away.

What's evolving:

• A clearer connection to the Granicus ecosystem, solutions, data, and civic mission
• Simpleview’s strengths in customer service and support and emphasis on brand trust have fundamentally changed how Granicus operates
• Granicus Destinations gets the full weight of Granicus’ innovation engine, security, and scale.
• A dedicated General Manager responsible for customer health and customer centricity.

This evolution gives the market a more accurate picture of who we serve, why we exist, and how we help destinations thrive in a more connected and more accountable world.
 

What this means for your DMO

Granicus Destinations signals our belief that DMOs are strategic leaders within their communities. It acknowledges the complexity of modern destination management — from balancing visitation with resident sentiment to demonstrating impact in ways boards, governments, and communities can clearly understand.

As Granicus Destinations, we reinforce our role as a strategic growth partner that connects:

• Marketing performance
• Meetings and events impact
• Data-driven decision-making
• Accessibility and digital inclusion
• Community trust and engagement

For current customers, this change represents continuity and momentum, not disruption. Your solutions, support teams, and roadmaps are being reinforced by deeper integration, expanded data opportunities, and a long-term commitment and investment to destination-specific innovation.

At the same time, Granicus Destinations unlocks new possibilities. It creates a foundation for growth into adjacent markets — such as venues, convention centers, stadiums, and theaters — while continuing to invest in the core platforms destinations depend on every day, including CRM, CMS, data, accessibility, and engagement tools.
 

A brand rooted in connection

As part of Granicus, we’re uniquely positioned to help destinations look beyond silos to connect visitor and civic engagement. The rebrand gives us a unified story and a clearer value proposition that reflects the reality of today’s DMOs and the ambition guiding tomorrow’s.

Granicus Destinations honors the legacy of Simpleview while confidently defining the future of destination growth.