Who’s visiting the visitor centers? Do destinations still need them? Are they worth the effort and cost? Ask these questions of 10 destination marketing organizations (DMOs), and you’ll likely get 10 different answers. For every destination that shutters its visitor center, another expands or…
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As a blended family with five teenagers in the house, I have a front-row seat of how Gen Z’ers talk, shop, and consume media. But it wasn’t until the stay-at-home orders took effect and we were all forced to spend 24-hours a day together that I really took note of everyone’s use of TikTok, and I…
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Maybe it's time... If your destination marketing organization (DMO) thought or hoped that TikTok was just a fad and didn’t need to be part of your social media content strategy, it’s time to admit: TikTok is more than just a fad. Half of Americans between the ages of 18-29 are on the platform, which…
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When David Aldridge, director of marketing at Visit Virginia’s Blue Ridge, posted this message on Linkedin earlier this year, along with a photo showing a complicated, color-coded calendar of his content strategy (see below), his colleagues took note. “Preach!” said one. “So true!” said…
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Let your heart be light... In our ongoing effort to showcase destination marketing organizations (DMOs) that are using TikTok as part of their social media strategy, we're bringing you a sample of some fun client TikToks. Great uses of the platform for the holidays include: Celebrating community…
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The year 2021 has been a lot more hopeful than 2020 for the travel industry and destination management organization (DMO) websites in particular — but it’s still been a wild ride. Web activity on the nearly 300 North American DMO sites has gone through several phases, as documented by the…
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With so many competing social media platforms, many destination management organizations (DMOs) have chosen to bypass marketing their destinations on TikTok and instead stick to more familiar platforms like Facebook, LinkedIn, and Instagram. Other DMOs see immense value and potential in TikTok, and…
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Trends are constantly changing in the world of social media, and what’s popular now might fall out of favor sooner than expected. But one thing’s for sure: if a destination marketing organization (DMO) wants to reach potential travelers of all ages, it needs to be where the younger generations are…
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“Give me six hours to chop down a tree, and I will spend the first four sharpening the axe.” – Abraham Lincoln Traveling without a plan is a form of art for some, but travel planning is more of a science for those with mobility or accessibility challenges. It can mean the difference between an…
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Digital accessibility is a growing practice that is all about inclusion — all people should have the ability to seamlessly navigate every aspect of the web. When a destination marketing organization’s (DMO) website is not accessible to all, it is essentially putting a barrier between people and…
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