Posts by Kristen Reynolds, guest writer

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Kristen Reynolds, guest writer

Kristen Reynolds is the president and CEO at Discover Long Island. She was recently included in the 2021 Long Island Power 100, the most influential individuals in Nassau and Suffolk counties. To see her social media strategy in action, check out the Long Island TV YouTube series, which she hosts.

Kristen Reynolds presenting an economic impact presentation

Why TikTok matters: how Discover Long Island’s social media strategy boosts partners and destination

By Kristen Reynolds, guest writer on Dec. 15, 2021

As a blended family with five teenagers in the house, I have a front-row seat of how Gen Z’ers talk, shop, and consume media. But it wasn’t until the stay-at-home orders took effect and we were all forced to spend 24-hours a day together that I really took note of everyone’s use of TikTok, and I…