Read time 3 min — Marketing automation is a buzzword that often gets thrown around. Most destination marketing organizations (DMOs) know they need it, but many don’t know where to start, don’t have the time to dedicate to it, or don’t possess the knowledge to execute it as part of their marketing…
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Destination marketing organizations (DMOs) often play an integral role in the success of their local businesses and workforce — perhaps never more than since the start of the global pandemic in early 2020. Take NYC & Company, the official site of New York City’s destination marketing organization…
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So you're ready to host an event, be it in-person or online, and you want to invite your contacts, manage their responses, send the appropriate follow up communications, and track attendance. The amount of manual work a program like this requires is extremely time-consuming, but don’t worry — read…
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Are you ready to take your email marketing strategies to the next level? Strategic email marketing can be used to create highly personalized messages to specific target audiences in your CRM, meaning you can reach the right people the most effective way. By learning more and even becoming certified…
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Destinations International was founded in 1915 in St. Louis by sales representatives of 28 different U.S. destinations. Then called the Association of Convention Secretaries, the organization had many purposes, one being to share information between communities about meetings and conventions that…
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Just like you, the past 18 months have been rough on your hotel and lodging partners. We know you’re doing everything you can to support them and build back the industry in your destination. One way you can do that is by using Book › Direct for your website’s lodging listings instead of a…
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Historically, many destinations have viewed MINT+ as a destination marketing organization (DMO) database predominately for large destinations and citywide events. In reality, a wide cross-section of all-size DMOs contributes data to MINT+, resulting in a wide variety of meeting opportunities for…
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Destination marketing organization (DMO) websites showcase value propositions to potential leisure tourists, business travelers, meeting planners, stakeholders and locals. They’re virtual brochures that are open to everyone on the internet, and it’s essential to include key information that answers…
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Being a MINT+ subscriber can be a lot like having a gym membership. You know it’s good for you, and it offers incredible opportunities to get stronger; however, for many, the promise of possibility is quickly replaced by the demands of everyday working realities, mainly the perceived lack of TIME…
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Experience Columbia, SC wanted to increase partner referrals while at the same time creating a seamless experience for website visitors who want to research rates and availability of lodging and activities without having to leave the site. Book › Direct gives DMOs the ability to showcase a relevant…
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