Small destinations find big gains in MINT+

Historically, many destinations have viewed MINT+ as a destination marketing organization (DMO) database predominately for large destinations and citywide events. In reality, a wide cross-section of all-size DMOs contributes data to MINT+, resulting in a wide variety of meeting opportunities for…

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The importance of meetings content on DMO websites

Destination marketing organization (DMO) websites showcase value propositions to potential leisure tourists, business travelers, meeting planners, stakeholders and locals. They’re virtual brochures that are open to everyone on the internet, and it’s essential to include key information that answers…

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How to Grow Your MINT+ Muscle

Being a MINT+ subscriber can be a lot like having a gym membership. You know it’s good for you, and it offers incredible opportunities to get stronger; however, for many, the promise of possibility is quickly replaced by the demands of everyday working realities, mainly the perceived lack of TIME…

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Brainery: By the Numbers

Simpleview Brainery is a tool built to help you become a Simpleview product leader. But you may not know that many of your colleagues from around the world have received Brainery badges and certifications! Let’s take a look at Brainery by the numbers…

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5 Tools to Support Your Stakeholders

The challenges faced this past year have brightened the light on the destination ecosystem, shining a spotlight on the need for everyone to be in sync to make your destination work. It has never been more apparent that your partners and stakeholders are a vital part of your destination and that…

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5 Best Practices for Using Tags in CMS

"For every minute spent organizing, an hour is earned." Ben Franklin Because the tourism industry is in a state of reemergence and adaptation, now is an optimal time to prioritize your organizational strategy for your Simpleview CMS. Using tags and categories according to best practices can…

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NEW Market Segmentation Solution Released for MINT+

We are excited to announce a major enhancement to Meetings Information Network (MINT+) effective June 2021. MINT+, a joint venture between Destinations International and Simpleview, is the industry's largest shared repository of information on organizations and their meetings and events. MINT+ is…

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