When Experience Columbia SC decided it was time to find a more functional and aesthetically pleasing solution for the hotel booking section of its website after using a competitor for years, it turned to Book › Direct.
“We were happy to help Experience Columbia SC with its upgrade,” said Briley Peters, Senior Account Director at Book › Direct. “We can list anyone the DMO wants, and we also can provide short-term rental inventory, so if a DMO wants Airbnb and VRBO listings on their site, we can make that happen for them.”
Integrated into Simpleview’s tech stack, Book › Direct allows destinations to showcase a relevant and curated list of experiences to website visitors and starts planting seeds about a potential visit. Connecting to over 300 internet booking engines for lodgings, activities, and vacation rentals, it allows website visitors to book directly with the property of their choosing.
“Customers often prefer to book from hotel sites because they trust the brand and process more,” Peters said. “They can also take advantage of loyalty programs and connect with the hotels’ local experts to ask questions and plan their trip.”
Six months after making the switch, the results speak for themselves. Download the case study to see the impact that integrating Book › Direct had for Experience Columbia SC.