Are you ready to take your email marketing strategies to the next level? Strategic email marketing can be used to create highly personalized messages to specific target audiences in your CRM, meaning you can reach the right people the most effective way. By learning more and even becoming certified in email marketing strategies, you can take your DMO to the next level. 

Simpleview’s Brainery is a tool built to help you become a product leader. With the freedom to learn what you want, at the pace you want, from anywhere — your journey to optimizing your email marketing tools begins here. 

The Email Marketing Management course is available and ready for you to achieve certification through engaging coursework, training, and exams. Designed specifically for DMOs, this course covers everything you need to build a powerful email marketing strategy and create highly personalized messages to specific target audiences. 

Learn how to:

  • Build contact lists
  • Segment your audience
  • Create unique and functional template design
  • Implement sophisticated testing to optimize your campaigns

Rita Wells, the partner relations manager from Visit LauderdaleStraight From the Source 

Our team spoke with Rita Wells, the partner relations manager from Visit Lauderdale. Rita has earned her Email Marketing Management certification through the Brainery and provided insight on what to expect. 

Briefly describe your experience with the Brainery

I have taken two Brainery Courses — CRM for Membership/Partnership and Email Marketing. I learned a lot from both courses. I took both courses after being reassigned to different roles within our DMO and needed a quick way to deepen my understanding of all the tools available for us to utilize. They were both challenging, but did not overwhelm me. I really enjoyed them.

How was the email marketing course beneficial?

I was really not familiar with the ABCs of email marketing at all. This course was a great way for me to get a real feel for all that could be done with email marketing, but also pointed out that there’s so much more I need to learn.

What were some of the main takeaways from this course? 

The main thing I took away from this course was a better understanding of best practices and the importance of segmenting, utilizing A/B testing, and keeping your data clean for best results. 

How will you use the certificate in your current role? 

I have been discussing with my team how we can better target the different audiences we’re speaking to and cater to what they’re already looking for and even send it at a time of day when they’re most likely to be active online.

“I think this course is a great crash course in email marketing."

— Rita Wells, Partner Relations Manager, Visit Lauderdale 

Other reasons to get certified with the Brainery:

  • Professional credibility
  • Relevant experience
  • Growth potential
  • A peer community
  • Unlimited cost savings for your team