AccessNow is on a mission to share accessibility information worldwide. Over the last several years the platform has grown into a global movement, partnering with influential brands like Google, and boasting insights about spaces and experiences in over 100 countries. For an inside look at the…
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Destination marketing organizations (DMOs) exist to draw visitors to their destinations. They want to create welcoming, inclusive spaces. Yet external or internal factors sometimes work against this innate drive to welcome visitors. In the past few years, there has been a significant increase in…
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In this video, Christine “Shimo” Shimasaki discusses the Simpleview Sales Quarterly report’s spotlight on the health of the sales pipeline. Using the timeliest data pulled from CRM data of 215 DMOs, there are insights to be had and a story to be told about how the event and sales cycles compared to…
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Rumor has it you’re ready to start running ads … but you’ve hit a bit of a roadblock when it comes to keywords. Well, have no fear, Simpleview is here. Before we dive into the nitty gritty, it’s important to understand the purpose of keywords from a birds-eye view. As much as we wish there was a…
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In this video, Christine “Shimo” Shimasaki discusses the need for sales professionals to assess where they can be most helpful to planners and how doing customer research is critical — as is demonstrating to planners that they’ve done their homework and understand their needs. Shimasaki is the…
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If you’re a seasoned travel and tourism professional, you’re likely fluent in the language of the trade. Destination marketing organizations (DMOs), Convention and Visitors Bureaus (CVBs), fam trips, bed taxes, RFPs … these terms are probably familiar members of your everyday vocabulary. But many…
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In this two-part video, “In Session … With Professor Shimo,” Christine “Shimo” Shimasaki discusses stakeholder perception of DMO sales strategies. Do sales goals actually influence the right sales behavior? The details are in your data. Watch these videos to help your DMO use data to become better…
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As managing director of 2Synergize, LLC, a Simpleview consulting company, Christine “Shimo” Shimasaki helps Destination Marketing Organizations (DMOs) and Convention and Visitor Bureaus (CVBs) create competitive advantages in the meetings market. In this video, Shimo speaks to the importance of…
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Are your sales and marketing teams working on a sales enablement strategy? In this video, Christine "Shimo" Shimasaki predicts how DMO teams will adapt their approach in the future. As managing director of 2Synergize, LLC, a Simpleview consulting company, Shimo helps Destination Marketing…
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As managing director of 2Synergize, LLC, a Simpleview consulting company, Christine “Shimo” Shimasaki helps Destination Marketing Organizations (DMOs) and Convention and Visitor Bureaus (CVBs) create competitive advantages in the meetings market. Known throughout the industry as a thought leader…
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