79% of people say UGC highly impacts their purchasing decisions, which means DMOs around the world are on the right track when they place user generated content at the forefront of their marketing. But UGC just doesn’t show up on a marketer’s desktop, they’ve got to go out and find it and then get…
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I kid, I kid… it takes smarts to be a comedian, and running a business is no joke. The Backline Comedy Theatre in Omaha, Nebraska, opened the ‘home for comedy in Omaha’ in 2011, moving downtown in 2013. Visitors and locals alike have been enjoying live stand-up, improv, and comedy sketch shows…
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With its network of more than 560 million professionals, LinkedIn is one of the top platforms to advertise B2B online. Although most DMOs are primarily focused on consumers, for those destinations hoping to reach more meetings and event planners, LinkedIn provides an incredible opportunity to speak…
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There are times in your life you never want to forget. Destination weddings and family gatherings are just two. Making picture-perfect memories takes the perfect place, the right time, and a professional. For those traveling to Outer Banks, they arrive in the perfect place. To know where to go and…
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You’ve probably been to a conference or event where live Instagram and Twitter posts related to the event are shared on a large screen. Behind those social media walls is a specific tool that allows for the display. Stackla can be one of those tools for your destination! Creating an event wall in…
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Yes, Stackla can show you a stream of your destinations top influencers, all in one spot in whatever order you want. You know who they are. Those photographers in your destination who are always posting the most incredible pictures. You may be sorting through hundreds of hashtagged photos and the…
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In a previous blog post on marketing automation, we covered “Three [Basic] Automated Programs Your DMO Should be Using.” If your team is ready to move on to more advanced automated programs, here are three more example programs for you to consider trying. 1. Member/Partner Welcome Packets When you…
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Whether you’re new to A/B testing or you’re a seasoned marketer who has run hundreds of tests over the years, the one CRO-related experience that everyone can relate to is a failed A/B test. It’s the nature of the game, with marketers normally winning only one out of three tests. While A/B testing…
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What are Featured Snippets? When you complete a search on Google, do you notice that you’ll sometimes see a box that includes text, a list, or a table of information at the top of the page? It’s Google’s attempt to answer your question using content pulled from one of the top search results. This…
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Airs Tuesday, November 27 at 11AM PST / 2PM EST If you're wary of offering paid placements to your tourism stakeholders, this webinar is for you! Listen as local business owners share their attraction to opportunities of exposure for their businesses through paid digital campaigns on the Outer…
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