The impact of COVID-19 has been felt by all business segments, and the meetings industry has certainly been one of the hardest hit. Our Insights Hub, which includes our clients’ group business data, shows that there are 18.3 million fewer room nights on the books compared to this time last year. As…
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Everyone knows that data is king. The trick for us as destination marketers is how do we effectively distill it down, visualize and interpret all of it? That’s why we were so excited to share our Insights Hub this spring in the wake of the COVID-19 crisis, which has helped destination marketing…
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We recently developed the Insights Hub, a data resource created to provide destinations with a benchmarking guide to help them better understand how their data compares to that of the industry as a whole. In an effort to provide additional insights in “down the funnel” booking data, we’ve added new…
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This is part 4 of a 4 part series on conversion optimization. For part 3 on Testing, go here. To begin the series with part 1 on Targeting, click here. The Results are In! This is Why You Should Be Testing By now you're feeling like a true CRO rockstar. You've clearly identified the actions and…
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Editor's Note: This post was originally published in May 2016 and has been updated for accuracy and comprehensiveness. This is part 3 of a 4 part series on conversion optimization. For part 2 on Analyzing, go here. DID SOMEBODY SAY IT'S TIME TO START TESTING? Every conversion optimization project…
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Editor's Note: This post was originally published in May 2016 and has been updated for accuracy and comprehensiveness. This is part 2 of a 4 part series on conversion optimization. For part 1, go here. Testing Is About Process and Every DMO Should Be Doing It Growing up we are often taught to…
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Editor's Note: This post was originally published in May 2016 and has been updated for accuracy and comprehensiveness. Make the most of your website investment with CRO One of the most crucial metrics that DMOs should monitor is conversions. For destination marketers, this may not always mean a…
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79% of people say UGC highly impacts their purchasing decisions, which means DMOs around the world are on the right track when they place user generated content at the forefront of their marketing. But UGC just doesn’t show up on a marketer’s desktop, they’ve got to go out and find it and then get…
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I kid, I kid… it takes smarts to be a comedian, and running a business is no joke. The Backline Comedy Theatre in Omaha, Nebraska, opened the ‘home for comedy in Omaha’ in 2011, moving downtown in 2013. Visitors and locals alike have been enjoying live stand-up, improv, and comedy sketch shows…
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With its network of more than 560 million professionals, LinkedIn is one of the top platforms to advertise B2B online. Although most DMOs are primarily focused on consumers, for those destinations hoping to reach more meetings and event planners, LinkedIn provides an incredible opportunity to speak…
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