Stackla’s New Chrome Extension Is A Game Changer For DMOs

79% of people say UGC highly impacts their purchasing decisions , which means DMOs around the world are on the right track when they place user generated content at the forefront of their marketing. But UGC just doesn’t show up on a marketer’s desktop, they’ve got to go out and find it and then get…

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Making LinkedIn Ads Work for DMOs

With its network of more than 560 million professionals, LinkedIn is one of the top platforms to advertise B2B online. Although most DMOs are primarily focused on consumers, for those destinations hoping to reach more meetings and event planners, LinkedIn provides an incredible opportunity to speak…

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Use Stackla To Display Live Content At Events

You’ve probably been to a conference or event where live Instagram and Twitter posts related to the event are shared on a large screen. Behind those social media walls is a specific tool that allows for the display. Stackla can be one of those tools for your destination! Creating an event wall in…

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Revisiting Failed CRO Tests: Why Did My Test Fail?

Whether you’re new to A/B testing or you’re a seasoned marketer who has run hundreds of tests over the years, the one CRO-related experience that everyone can relate to is a failed A/B test. It’s the nature of the game, with marketers normally winning only one out of three tests. While A/B testing…

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Optimizing DMO Content to Earn Featured Snippets

What are Featured Snippets? When you complete a search on Google, do you notice that you’ll sometimes see a box that includes text, a list, or a table of information at the top of the page? It’s Google’s attempt to answer your question using content pulled from one of the top search results. This…

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