We recently developed the Insights Hub, a data resource created to provide destinations with a benchmarking guide to help them better understand how their data compares to that of the industry as a whole. In an effort to provide additional insights in “down the funnel” booking data, we’ve added new…
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This is part 4 of a 4 part series on conversion optimization. For part 3 on Testing, go here. To begin the series with part 1 on Targeting, click here. The Results are In! This is Why You Should Be Testing By now you're feeling like a true CRO rockstar. You've clearly identified the actions and…
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Editor's Note: This post was originally published in May 2016 and has been updated for accuracy and comprehensiveness. This is part 3 of a 4 part series on conversion optimization. For part 2 on Analyzing, go here. DID SOMEBODY SAY IT'S TIME TO START TESTING? Every conversion optimization project…
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Editor's Note: This post was originally published in May 2016 and has been updated for accuracy and comprehensiveness. This is part 2 of a 4 part series on conversion optimization. For part 1, go here. Testing Is About Process and Every DMO Should Be Doing It Growing up we are often taught to…
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Editor's Note: This post was originally published in May 2016 and has been updated for accuracy and comprehensiveness. Make the most of your website investment with CRO One of the most crucial metrics that DMOs should monitor is conversions. For destination marketers, this may not always mean a…
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I kid, I kid… it takes smarts to be a comedian, and running a business is no joke. The Backline Comedy Theatre in Omaha, Nebraska, opened the ‘home for comedy in Omaha’ in 2011, moving downtown in 2013. Visitors and locals alike have been enjoying live stand-up, improv, and comedy sketch shows…
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With its network of more than 560 million professionals, LinkedIn is one of the top platforms to advertise B2B online. Although most DMOs are primarily focused on consumers, for those destinations hoping to reach more meetings and event planners, LinkedIn provides an incredible opportunity to speak…
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There are times in your life you never want to forget. Destination weddings and family gatherings are just two. Making picture-perfect memories takes the perfect place, the right time, and a professional. For those traveling to Outer Banks, they arrive in the perfect place. To know where to go and…
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In a previous blog post on marketing automation, we covered “Three [Basic] Automated Programs Your DMO Should be Using.” If your team is ready to move on to more advanced automated programs, here are three more example programs for you to consider trying. 1. Member/Partner Welcome Packets When you…
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Whether you’re new to A/B testing or you’re a seasoned marketer who has run hundreds of tests over the years, the one CRO-related experience that everyone can relate to is a failed A/B test. It’s the nature of the game, with marketers normally winning only one out of three tests. While A/B testing…
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