In this video, Christine “Shimo” Shimasaki discusses the Simpleview Sales Quarterly report’s spotlight on the health of the sales pipeline. Using the timeliest data pulled from CRM data of 215 DMOs, there are insights to be had and a story to be told about how the event and sales cycles compared to a more robust period.

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Shimasaki is the managing director of 2Synergize, a Simpleview consulting company, and the author of the Simpleview Sales Quarterly, which provides the information needed to support your sales strategy by looking back at the first half of 2022 and forward at the health of the DMO’s critical pipeline.