Typography plays a crucial role in shaping a destination’s brand identity and enhancing website design and usability. There are distinct characteristics and use cases for different font styles that will help you align typography with your brand's identity. Here's a deep dive into the key…
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In the competitive realm of tourism, a destination's identity is crucial for standing out and attracting visitors. Destination marketing organizations (DMOs) play a pivotal role in shaping this identity, with logo design being a cornerstone of effective branding. Simpleview offers specialized…
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Marketing is an ongoing battle for consumers' attention. We’re inundated with content and marketing messages daily, especially via email marketing. Although your subscribers have signed up to receive communication specifically from your destination, those subscribers have likely signed up to receive…
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I recently came across an article published by a trusted and leading source for user experience (UX) research, Nielsen Norman Group, that talks about consistency vs. innovation in UX design. Beyond designing new websites, these practices are general guiding principles that Simpleview follows when…
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Not to be too up “font ”… but we're just your “type!” Did our flirty pun get your attention? Good. Now, let’s talk about design. There’s no hiding it: design is powerful. For destination marketing organizations (DMOs), a website is the representation of the destination — a bad website design is like…
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When a traveler books a trip, what exactly do they have in mind? They may expect to indulge in local flavors, take in the beautiful scenery, or rest up and rejuvenate. Whatever their motive is for picking a destination, there is one thing all potential visitors are craving, whether they know it or…
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Another year, another batch of beautiful websites designed for our clients. Our Experience Design and CMS teams have been hard at work creating stunning websites for our destination marketing organization (DMO) clients, and we're excited to showcase some great examples of the collaborative work that…
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Quintana Roo, commonly known as “The Mexican Caribbean,” is a unique region with diverse destinations and tourist attractions. These include Caribbean beaches, tropical jungles, archaeological sites, underground rivers, Mayan archaeological sites, and so much more. Early last year, the Quintana Roo…
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Just an hour north of Atlanta, Dahlonega offers expansive mountain vistas, roaring waterfalls and bubbling streams, postcard-worthy wineries and an abundance of entertainment. The southern destination has long been known for its legacy in gold. Dahlonega was the site of one of the first major gold…
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