Just an hour north of Atlanta, Dahlonega offers expansive mountain vistas, roaring waterfalls and bubbling streams, postcard-worthy wineries and an abundance of entertainment.

The southern destination has long been known for its legacy in gold. Dahlonega was the site of one of the first major gold rushes in the United States, when some 15,000 miners rushed to the North Georgia mountains in 1829 to mine gold in the Georgia Gold Belt.

The Dahlonega-Lumpkin Chamber & Visitors Bureau has always embraced the destination’s history, even using the official slogan “Dahlonega: It’s Pure Gold” in their marketing. 

Earlier this year, however, the CVB reached out to the Simpleview experience design team to begin a complete rebrand of the destination’s visual identity. As they worked through the process, both teams knew that Dahlonega was so much more than just its gold rush past, and they wanted the new branding to capture a different side of Dahlonega. Download the case study to see the new branding and to learn more about the visual identity process. 

Dahlonega Grid

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