“Without data, you’re just another person with an opinion.” — William Edwards Deming The main objective of a sales data analyst is to help develop strategies that improve sales productivity for the organization. Several sales leaders in our DMO community were curious about how this role is…
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The future of data can be found in Simpleview’s recently launched business intelligence suite and data warehouse. Simpleview Data Engine, announced in April at Simpleview Summit 2023, is designed to provide destination marketing organizations (DMOs) with highly reliable, user-friendly, and…
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DMOs to obtain selected Tourism Economics dashboards within Simpleview Data Engine for seamless access to data, analytics, and consistent data reporting TUCSON, AZ — Simpleview is pleased to announce an integration partnership with Tourism Economics to offer destination marketing organizations…
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The SaaS-based business intelligence suite and data warehouse provides reliable, accessible, and digestible data for destination organizations TUCSON, AZ — Simpleview has launched a business intelligence suite and warehouse that provides destination marketing organizations (DMOs) with highly…
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Lexington, Kentucky, boasts a new convention center, along with 12 convention hotels located within a convenient 15-minute drive from the airport and downtown. Moreover, with its rich heritage in horse racing, bourbon production, and bluegrass music, Lexington has an undeniable charm that sets it…
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When March 2020 sparked its massive disruption to travel and tourism, two things businesses in Phoenix needed more than anything were good information and accurate data. For that, they turned to Visit Phoenix. The destination marketing organization (DMO) began holding a monthly webinar for members…
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Each year, Simpleview issues a State of SEO report for destination marketers that analyzes search traffic trends. Our most recent report reveals that while destination marketing organizations (DMOs) saw significant gains in organic search when people began traveling again after most COVID-19…
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The Simpleview team took the pulse of destination marketing organizations (DMOs) to better understand who, what, and how they will evolve over the next few years. More than 100 DMOs responded to the questionnaire, and initial results were shared at Simpleview’s annual Summit in April. In this…
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If you’re a U.S. Travel Association member, you’ll want to read this. U.S. Travel Association's Destinations Council has partnered with Simpleview to create member-specific digital performance dashboards. This tool allows members to view their DMO performance alongside aggregated data from…
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You probably have heard that Google’s Universal Analytics will be retiring in June 2023, but what does that mean for your destination marketing organizations (DMOs)? This article will take a deeper look at what you need to know about the transition from Universal Analytics to Google Analytics 4…
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