Bye-bye bounce rate: what you need to know about GA4

You probably have heard that Google’s Universal Analytics will be retiring in June 2023, but what does that mean for your destination marketing organizations (DMOs)? This article will take a deeper look at what you need to know about the transition from Universal Analytics to Google Analytics 4…

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DMO survey results: what will be the future of tourism?

Read time 3 min — The results are in from the first-ever Future of Tourism survey that Simpleview conducted in March 2022, and it's clear that while most destination marketing organizations (DMOs) focus first on the leisure traveler, in an ideal world, the focus would broaden. The Simpleview team…

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