The Overnight Room Demand Analyzer (ORDA), highlighted in a recent webinar, helps destinations capture the full impact of conventions by measuring stays both inside and outside contracted blocks. Through the leveraging of attendee data, event parameters, and room pickup, ORDA validates economic…
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Destination marketing organizations (DMOs) are undergoing a transformation from promotion-focused agencies to true stewards of place. Gone are the days of simply handing out visitor's guides; the destination marketing of today is data-driven and steeped in pride of place. As this shift unfolds…
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When was the last time you checked out the Insights Hub? It’s packed with meaningful data that gives destination marketing organizations (DMOs) a glimpse inside high-level industry trends from hundreds of destinations in North America. And did we mention that it’s free? Using aggregate data from…
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The new edition of the sought-after report features the Southwest region (Arizona, New Mexico, Texas, and Oklahoma) as an added benchmark for DMOs TUCSON, AZ — Simpleview is pleased to release the Q3 edition of the Simpleview Sales Quarterly report. This report examines aggregated Simpleview CRM…
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“Without data, you’re just another person with an opinion.” — William Edwards Deming The main objective of a sales data analyst is to help develop strategies that improve sales productivity for the organization. Several sales leaders in our DMO community were curious about how this role is…
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The future of data can be found in Simpleview’s recently launched business intelligence suite and data warehouse. Simpleview Data Engine, announced in April at Simpleview Summit 2023, is designed to provide destination marketing organizations (DMOs) with highly reliable, user-friendly, and…
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DMOs to obtain selected Tourism Economics dashboards within Simpleview Data Engine for seamless access to data, analytics, and consistent data reporting TUCSON, AZ — Simpleview is pleased to announce an integration partnership with Tourism Economics to offer destination marketing organizations…
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The SaaS-based business intelligence suite and data warehouse provides reliable, accessible, and digestible data for destination organizations TUCSON, AZ — Simpleview has launched a business intelligence suite and warehouse that provides destination marketing organizations (DMOs) with highly…
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Lexington, Kentucky, boasts a new convention center, along with 12 convention hotels located within a convenient 15-minute drive from the airport and downtown. Moreover, with its rich heritage in horse racing, bourbon production, and bluegrass music, Lexington has an undeniable charm that sets it…
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When March 2020 sparked its massive disruption to travel and tourism, two things businesses in Phoenix needed more than anything were good information and accurate data. For that, they turned to Visit Phoenix. The destination marketing organization (DMO) began holding a monthly webinar for members…
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