When was the last time you checked out the Insights Hub? It’s packed with meaningful data that gives destination marketing organizations (DMOs) a glimpse inside high-level industry trends from hundreds of destinations in North America. And did we mention that it’s free?

Using aggregate data from more than 300 DMOs that use Simpleview’s CRM, CMS, and Book › Direct, the Insights Hub offers a live look at fresh data tourism pros need to better understand industry patterns. 
 

Key Metrics at Your Fingertips

Tourism and destination marketing trends

  • Overall website traffic
  • Organic website traffic
  • Paid website traffic
  • Lodging searches
  • Lodging referrals
  • Booking window
  • Lengthy of stay

Meeting and events industry trends

  • Year-to-date cancellations with new bookings
  • Weekly definite volume
  • Weekly lead volume

Trends to watch as we close out the year:
  • Overall web traffic has trended above 2023 levels
  • Organic website sessions in the third quarter have been in line with, or below, recent levels after trending above them to start the year
  • Paid website traffic has outpaced recent levels for most of the year before falling behind 2023 marks in October
  • Lodging referrals have continued to trend down year-over-year after reaching a high-water mark in 2021
  • Lodging sessions have been more inconsistent in 2024, with the second quarter falling below recent levels
  • Weekly definite volume mirrored 2020 levels for the first two months of the year for the first time
  • Weekly lead volume in the second half of the year has reached its highest levels since 2020
     

You can use this exclusive data and trends like these to:

  • Benchmark: Compare your destination’s growth and performance against industry aggregates that reflect broader North American travel trends
  • Track trends and inform strategies: Get a deep view of how key metrics have evolved using weekly year-over-year data dating back to 2019, and use those insights to inform smarter sales and marketing strategies
  • Master stakeholder meetings: Industry indicators can provide a helpful frame to lead informed discussions about your performance within the broader industry scope to give stakeholders a clearer picture

Get fresh-baked insights for your DMO.

Explore actionable and exclusive travel industry trends to plan, pivot, and make your most important decisions.

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