Each year, the Southeast Tourism Society (STS) hosts Marketing College, a week-long curriculum that teaches marketing techniques from all facets of the tourism industry. This year, it was held in June in Macon, Georgia. Simpleview awarded scholarships to two communications professionals from client…
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Sustainable tourism and hospitality are of growing importance, and we interviewed a few Simpleview employees who are taking part in the “Plastic Free July” challenge that coincides with the global movement involving millions of people around the globe to raise awareness for the cause of being more…
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In this time of global crisis and uncertainty, we put the call out to leaders, CEOs, strategists and consultants to sit down and tell us, in their own words, what is going on and what is going to happen next in this vital global industry. In 2011, Visit London, the destination management…
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Without a doubt, data is important. It’s essential to make educated decisions that aren’t solely based on gut instinct. As you collect data, you can accurately pinpoint what’s working and what isn’t. When it comes to RFPs and proposals, data hasn’t been top of mind. Traditionally, proposals have…
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In case you haven’t heard, Apple is about to change the way we do email marketing. While there are still many questions to be answered, we here at Simpleview are taking a positive approach. The original press release from Apple can be found here. Additional information and details on this privacy…
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Being a MINT+ subscriber can be a lot like having a gym membership. You know it’s good for you, and it offers incredible opportunities to get stronger; however, for many, the promise of possibility is quickly replaced by the demands of everyday working realities, mainly the perceived lack of TIME…
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There’s nothing quite like receiving a postcard in the mail. Sure, it’s a throwback to simpler times and down-home friendliness, but running a postcard campaign was also a strategic decision for two destination marketing organizations (DMOs) who wanted to stay top-of-mind during the travel…
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Email marketing can be quite a daunting task, as is ensuring that the emails you send are going to be effective on mobile devices. There’s nothing more frustrating than building out an email only to find it’s not optimized for mobile friendly viewing. As of 2021, email statistics reveal that there…
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Simpleview Brainery is a tool built to help you become a Simpleview product leader. But you may not know that many of your colleagues from around the world have received Brainery badges and certifications! Let’s take a look at Brainery by the numbers…
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The to-do list, in some form or another, is the cornerstone of modern productivity. That's why Simpleview CMS features not one but two! If you're new to Simpleview CMS or want a quick refresher, here's how the Action Items dashlet and CMS Tasks feature help keep teams on track. Action Items…
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