Each year, the Southeast Tourism Society (STS) hosts Marketing College, a week-long curriculum that teaches marketing techniques from all facets of the tourism industry. This year, it was held in June in Macon, Georgia. Simpleview awarded scholarships to two communications professionals from client…
Read More
In this time of global crisis and uncertainty, we put the call out to leaders, CEOs, strategists and consultants to sit down and tell us, in their own words, what is going on and what is going to happen next in this vital global industry. In 2011, Visit London, the destination management…
Read More
Without a doubt, data is important. It’s essential to make educated decisions that aren’t solely based on gut instinct. As you collect data, you can accurately pinpoint what’s working and what isn’t. When it comes to RFPs and proposals, data hasn’t been top of mind. Traditionally, proposals have…
Read More
Being a MINT+ subscriber can be a lot like having a gym membership. You know it’s good for you, and it offers incredible opportunities to get stronger; however, for many, the promise of possibility is quickly replaced by the demands of everyday working realities, mainly the perceived lack of TIME…
Read More
There’s nothing quite like receiving a postcard in the mail. Sure, it’s a throwback to simpler times and down-home friendliness, but running a postcard campaign was also a strategic decision for two destination marketing organizations (DMOs) who wanted to stay top-of-mind during the travel…
Read More
Email marketing can be quite a daunting task, as is ensuring that the emails you send are going to be effective on mobile devices. There’s nothing more frustrating than building out an email only to find it’s not optimized for mobile friendly viewing. As of 2021, email statistics reveal that there…
Read More
The to-do list, in some form or another, is the cornerstone of modern productivity. That's why Simpleview CMS features not one but two! If you're new to Simpleview CMS or want a quick refresher, here's how the Action Items dashlet and CMS Tasks feature help keep teams on track. Action Items…
Read More
In this time of global crisis and uncertainty, we put the call out to leaders, CEOs, strategists and consultants to sit down and tell us, in their own words, what is going on and what is going to happen next in this vital global industry. My friend Dan Holowack, CEO of Crowdriff, made a…
Read More
Experience Columbia, SC wanted to increase partner referrals while at the same time creating a seamless experience for website visitors who want to research rates and availability of lodging and activities without having to leave the site. Book › Direct gives DMOs the ability to showcase a relevant…
Read More
The challenges faced this past year have brightened the light on the destination ecosystem, shining a spotlight on the need for everyone to be in sync to make your destination work. It has never been more apparent that your partners and stakeholders are a vital part of your destination and that…
Read More