Each year, the Southeast Tourism Society (STS) hosts Marketing College, a week-long curriculum that teaches marketing techniques from all facets of the tourism industry. Simpleview awarded scholarships to two professionals from client destination marketing organizations (DMOs) for the June event…
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Blogs, articles, news, reports … Whatever a destination marketing organization (DMO) chooses to call pieces of written content on its website, there’s a common theme present: all of us want to populate our sites with content that is timely, engaging, and has an appealing presentation that draws in…
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As destination marketing organizations (DMOs), you’re charged with everything from travel inspiration to helping travelers catch those zzz’s in partner hotels. While the list of responsibilities is long, what if we said you could mark something off the list with little to no work on your end? What…
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It’s June. The days are longer and lighter and summer, at long last, has truly begun. Amid the sunshine and the joy of seeing in a new season, Pride Month has arrived. With celebrations around the world kicking off for the start of summer and beyond, let’s turn to Europe to see what the continent…
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The term “microsite” has been buzzing around and for most people (myself included) who are learning as we go, the term sounds unfamiliar, daunting, and, well, complicated. I’m here to save you some time, energy, and stress by simplifying the whole concept and outlining ways you can implement them…
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This Pride Month, we invite destination marketing organizations (DMOs) to delve into LGBTQ+ history, movements, and impacts on families, communities, and tourism. From boycotts, an increase in hate crimes, and travel advisories, DMOs must consider how to make their organizations and communities more…
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From Amsterdam to Zurich and many places in-between, tourist taxes are par for the course in Europe. Long accepted as a very minor footnote to many a continental holiday, they haven’t traditionally had much traction in the United Kingdom — that is, until now. As of 1 April, Manchester became the…
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Tired of manually sending out emails and trying to keep up with your growing subscriber list? It's time to unleash the power of automation and create a comprehensive email marketing strategy that will take your campaigns to the next level. Steps to Improve Your Email Marketing Strategy Step 1:…
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I’m sure you’ve heard that Google released an update to its guide to Google Search ranking systems; Search Engine Optimization (SEO) experts are buzzing about page experience elements being removed from the list of ranking systems and how that might affect current strategies used to optimize…
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In this ever-changing world, it can be challenging for local businesses to maintain their online presence and put their best foot forward. Incorrect or outdated information can mislead locals and visitors, leaving a negative impression on individual businesses and the overall destination experience…
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