Crazy . . . and a little bit queer, marketing ideas that worked

Read time 3 min — “I didn’t know it was pride month,” said no destination marketer ever. Tourism professionals are actively thinking about how to welcome LGBTQ+ travelers. The industry has published blogs on the “best queer-cation,” gay travel itineraries, and listings for all the Pride festivities…

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Simpleview seeks to foster inclusion & curate company culture

Read time 4 min — Diversity doesn’t look like anyone. It looks like everyone. — Karen Draper Creating a more diverse, equitable, and inclusive environment has always been important at Simpleview. Right in the middle of our core values is people — we choose to work with friendly, talented people who…

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The Rise of the Workation

The Workation is one of the latest trends to hit the travel industry following years of working from home. The workation is basically all about taking a break from your usual place of work and combining it with some leisure, or as HR Technologist would describe it: "A workation is a vacation that…

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Northern Ireland & CrowdRiff take on UGC one post at a time

“Giant adventure” awaits in Northern Ireland. From cosy hotels, lodges, and world-class visitor attractions, to the award-winning food and drink scene, Northern Ireland is one destination that has all bases covered for an adventurous traveller. The destination marketing organisation (DMO), Tourism…

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Comic relief: the popularity and impact of Comic-Cons

Comic Conventions Today A stormtrooper, a Spider-Man, and a Harley Quinn walk into a bar … which means it must be Comic-Con season. The popularity of comic conventions, particularly San Diego’s, has skyrocketed since their inception in 1970. Comic-Cons offer a way to unify people of all walks of…

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Winning over influencers at their very own summer camp

Read time 7 min — Working with influencers is becoming a way of life for destination marketing organizations (DMOs) because the savvy creatives reach an audience that DMOs can’t quite penetrate. They also have built-in credibility with their audiences by curating content in their authentic brand…

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