As a destination marketing organization (DMO), Visit Phoenix is tasked with showing off the desert-city mashup to potential visitors, which is why it needed a stunning, cohesive, updated website. Visit Phoenix was no stranger to Simpleview prior to this website redesign. The DMO is a longtime user…
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Read time 6 min — Chances are you’ve heard the trending phrases “women empowering women” and “the future is female,” but what do those really mean? How do they apply to women in the workplace? And how can destination marketing organizations (DMOs) embrace, embody, and encourage female professional…
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In 2016, the United Nations World Tourism Organization (UNWTO) penned the Global Report on the Transformative Power of Tourism about a paradigm shift toward a more responsible and conscientious traveler. In his opening address, UNWTO Secretary-General Taleb Rifai wrote: “Tourism is much more than a…
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Read time 3 min — “I didn’t know it was pride month,” said no destination marketer ever. Tourism professionals are actively thinking about how to welcome LGBTQ+ travelers. The industry has published blogs on the “best queer-cation,” gay travel itineraries, and listings for all the Pride festivities…
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Read time 3 min — When the Los Angeles Tourism & Convention Board reimagined its logo in 2021 for the first time in a decade, it infused the new look with a bit of nostalgia. The destination marketing organization (DMO) opted for a timeless feel, with a design that a Los Angeles Times columnist…
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Diversity doesn’t look like anyone. It looks like everyone. — Karen Draper Creating a more diverse, equitable, and inclusive environment has always been important at Simpleview. Right in the middle of our core values is people — we choose to work with friendly, talented people who value diversity…
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The Workation is one of the latest trends to hit the travel industry following years of working from home. The workation is basically all about taking a break from your usual place of work and combining it with some leisure, or as HR Technologist would describe it: "A workation is a vacation that…
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“Giant adventure” awaits in Northern Ireland. From cosy hotels, lodges, and world-class visitor attractions, to the award-winning food and drink scene, Northern Ireland is one destination that has all bases covered for an adventurous traveller. The destination marketing organisation (DMO), Tourism…
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Comic Conventions Today A stormtrooper, a Spider-Man, and a Harley Quinn walk into a bar … which means it must be Comic-Con season. The popularity of comic conventions, particularly San Diego’s, has skyrocketed since their inception in 1970. Comic-Cons offer a way to unify people of all walks of…
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Read time 7 min — Working with influencers is becoming a way of life for destination marketing organizations (DMOs) because the savvy creatives reach an audience that DMOs can’t quite penetrate. They also have built-in credibility with their audiences by curating content in their authentic brand…
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