The team at Tourism Nova Scotia values the importance of managing its digital assets. They have been utilizing the Simpleview Digital Asset Management (DAM) since 2012 and have been constantly updating their library throughout the years ensuring fresh content is available to their staff, agency, and…
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Home to the first manmade whitewater rafting course in North America, the Midwestern city of South Bend, Indiana, lets you raft through the heart of downtown and then pop into a coffee shop for a cup of joe. Even though the rapids are artificial, the rest of "The Bend" is an authentic mix of a…
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With the increase in remote work options, some destinations have tried to capitalize on peoples' ability to work from anywhere by promoting "workcations" and "bleisure" extended trips that entail a mix of work and play. However, the remote work initiative in Tulsa, Oklahoma, aims to do more than…
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Over the course of the pandemic, so much has changed for tourism, tourists, and destinations. We’ve talked a lot in this “Future of Tourism” space about how destination organizations are at an existential crossroads. They must do everything they can to become more relevant, essential, and engaged…
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Have you heard of agritourism? Wine-not? According to the American Farm Bureau Federation, “Agricultural tourism refers to the act of visiting a working farm or any horticultural or agricultural operation for the purpose of enjoyment, education, or active involvement in the activities of the farm or…
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Are your sales and marketing teams working on a sales enablement strategy? In this video, Christine "Shimo" Shimasaki predicts how DMO teams will adapt their approach in the future. As managing director of 2Synergize, LLC, a Simpleview consulting company, Shimo helps Destination Marketing…
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Whether you’re a history buff, a cinephile, or a true crime fanatic, you can indulge in your favorite subject matter whenever, wherever by tuning into a podcast. Consuming content on the go has become a staple; one can play a podcast while they are doing chores, working out, or traveling. With such…
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The pandemic toll on Toronto’s visitor economy was over $8 billion, and when the Greater Toronto region is included, the economic losses grow to more than $14 billion. The meetings and events industry saw 464 event cancelations one year into the pandemic, resulting in a loss of $833 million and lost…
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Over the past year, the MINT+ cooperative database has seen significant upgrades designed to improve its value to subscribers. What started more than 100 years ago as information scribbled on sheets of paper has evolved into one of the industry’s most useful prospecting tools. When Simpleivew…
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Did you know that May 18 is International Museum Day? Destinations across the globe have stunning art galleries, fascinating historical sites, unique and quirky “only find it here” attractions. Museums are vital to the tourism industry and the communities they serve. According to UNESCO, the number…
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