Have you heard of agritourism? Wine-not?

According to the American Farm Bureau Federation, “Agricultural tourism refers to the act of visiting a working farm or any horticultural or agricultural operation for the purpose of enjoyment, education, or active involvement in the activities of the farm or operation that also adds to the economic viability of the site."

Examples of popular agritourism include:

  • Wineries and vineyards
  • Distilleries and breweries
  • Orchards and patches
  • Roadside markets or stands
  • On-farm retail such as dairies and creameries

Although all of these forms of agritourism are important to destinations worldwide, we are going to talk about a product that is a common focus for tourists: wine. Many destinations cultivate agritourism by capitalizing on their perfect weather, soil, and location to cultivate a vineyard. We talked to a few destination marketing organizations (DMOs) that capitalize on their fields of green and grapes. Whether you're into red, white, or rosé —  these DMOs have got you covered!

quote from Robert Hansen Wine, food, and culture are certainly life-enriching experiences when it comes to the joy of travel.

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quote from Steve Small If your destination has strong roots in agriculture lean into it. There may be opportunities for agritourism, you may just not know it yet.

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quote from Julia Burke Communications and Education Manager at Williamette Valley Wineries Association "Find the story that only your region can tell. The agritourist wants an experience that helps them understand the journey that brings the product they value to their table."

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quote from Christina Roberts Oldroyd Pruning a vineyard, picking apples, and milking cows may not seem like a fun experience that your visitors will enjoy, but they are craving hands-on activities that let them live like a local.

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