Have you heard of agritourism? Wine-not?
According to the American Farm Bureau Federation, “Agricultural tourism refers to the act of visiting a working farm or any horticultural or agricultural operation for the purpose of enjoyment, education, or active involvement in the activities of the farm or operation that also adds to the economic viability of the site."
Examples of popular agritourism include:
- Wineries and vineyards
- Distilleries and breweries
- Orchards and patches
- Roadside markets or stands
- On-farm retail such as dairies and creameries
Although all of these forms of agritourism are important to destinations worldwide, we are going to talk about a product that is a common focus for tourists: wine. Many destinations cultivate agritourism by capitalizing on their perfect weather, soil, and location to cultivate a vineyard. We talked to a few destination marketing organizations (DMOs) that capitalize on their fields of green and grapes. Whether you're into red, white, or rosé — these DMOs have got you covered!