Los Cabos is a vacation destination you will never forget. From the pristine blue waters of the Sea of Cortez to the delectable mix of culinary influences from all over the world, including the iconic 23400 District, and the vibrant culture — it’s easy to see why Los Cabos has left visitors longing…
Read More
Our webinar in early 2021 that focused on crossover goals was heavily attended by the destination marketing organization (DMO) sales community and continues to be an important discussion going forward. In a recent FuturePace community workshop, we again visited using crossover goals to determine…
Read More
Door County is a truly special place. Its peaceful beauty and cultural heritage are what draw so many adventurous spirits to this place we call home. It is in our nature and wholesome midwestern genes to share what we love with others. With 300 miles of peninsula shoreline, Door County…
Read More
Simpleview has added a new ‘time to read’ field on blogs and news articles to help our DMOs (Destination Management Organisations) to boost engagement with their target markets. Research findings suggest adding an estimated reading time helps to reassure readers that they won’t have to commit too…
Read More
Having just emerged from the Covid pandemic, the global tourism sector is now facing the consequences of the war in Ukraine. Obviously the human toll of the war and the humanitarian crisis is paramount but we cannot ignore the threat that the conflict has created for the tourism sector. For Europe…
Read More
With more travelers researching destinations online, does the traditional physical visitor guide have a place anymore, or is it time to shift people toward digital guides instead? Will either one be relevant five years from now? A recent Destination Analysts webinar contains great information about…
Read More